YP and Market Authority Discuss Perception vs. Reality of Print ROI

During a webinar hosted by YP and Market Authority last week, Matt Centofanti of YP and Tom Maguire of Market Authority discussed that while print Yellow Pages (PYP) usage has declined in recent years, the platform continues to provide a strong ROI opportunity for advertisers.  Most notably, many boomers and seniors – who make up […]…
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