YP Adds Cloud-Based ‘Mybook’ to Boost Engagement, Utility

YP has formally announced its multi-platform favorites functionality called Mybook. Simply put, Mybook offers a way for signed-in consumers to organize and save businesses for later review or retrieval from any device. I’m a big fan of save-for-later lists and Mybook could prove very effective for YP engagement and loyalty across platforms bu…
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