Yodle Launches Centermark for National Local Entities

One of the hottest trends in local marketing is ?National Local,? which accounted for 32.1 percent or $ 42.5 billion of the $ 132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national?s share of local ad spending is expected to grow to nearly $ 51 billion by 2017. While sometimes obscuring ?local ……
BIA/Kelsey – Local Media Watch