White Paper Preview: Phone Calls: The New Ad Currency of the Smartphone Era

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads. Like search marketing in its early days, call monetization is picking up fast. And in a …..
BIA/Kelsey – Local Media Watch