Traditional Media Isn’t Dead Yet, Despite Increased Competition from Digital Media

SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey’s Local Commerce Monitor, Wave 17™, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use directories and 65% use print/outdoor media to promote their business. Of the different media …
BIA/Kelsey – Local Media Watch