Three Main Pillars to Run a Successful Data Driven Campaign

Dan Ariely once said, “Big data is like teen sex, everyone talks about it, nobody knows how to do it, everyone thinks everybody else is doing it so everyone claims that they do it.” While there is plenty of hype around the term Big Data, there is not much being done as far as applying it in the realm of online advertising. Although marketers ha…
Mediative Blog: The Digital Results People