Thinknear: Mobile Location Is Wrong More than It’s Right

A couple of years ago I spoke with Thinknear CEO Eli Portnoy about location accuracy in mobile advertising. My recollection is that he said between 5% and 10% of impressions carried a lat-long and many of those were inaccurate — often derived from a centroid and converted into a lat-long. Thinknear was acquired by Telenav in 2012. The com…
ScreenwerkScreenwerk