Talk Back to Your Mobile Ad: XappMedia’s New Ad Unit

XappMedia?might be a company you haven’t heard of, but that could change soon. It has spent the past few years pioneering a new ad format that prompts users to engage through voice commands. It’s well suited for lots of hands free moments (think drive time or jogging). I’ve been talking to the company for the past ……
BIA/Kelsey – Local Media Watch