Posts Tagged Yelp

Can Yelp Extend Its Moment in the Sun?

“[Yelp has] not been very innovative in approaching the many needs of the SMB markets,” Mike Blumenthal writes to David Mihm. “It would seem that there could be (or should have been?) a raft of functionality that they could provide from appointments to customer follow-up that would be a natural fit.”… Street Fight

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Daily News: Google’s ‘Marketing Next’ Event, Pinterest Attracting Ad Buyers, Yelp Driving Conversions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Takes Offline Store Visits, Sales Measurement Mainstream (May 23, 2017) LSA Insider: “At Google’s ‘Marketing Next’ event today the company made several significant online-to-offline target… LSA Insider

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uberall & Yelp Partner to Clean Up Listings in Europe & U.S.

In March at the 2017 LSA Conference, uberall and Yelp announced a new partnership that will help uberall improve its listings management solution. According to the release on uberall’s website, here are the features that uberall clients now have access to: Claiming of Yelp listings is supported. Access to Yelp reviews: Get location reviews di… […]

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Daily News: uberall & Yelp Partnership, Best Way to Reach Customers, Europe’s Startup Scene

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. uberall & Yelp Partner to Clean Up Listings in Europe & U.S. (April 24, 2017) LSA Insider: “The Yelp partnership will help uberall enter the U.S. market in a meaningful way.” When Breaking Go… […]

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With Wi-Fi, Yelp Adds More Muscle to Growing Platform

Yelp added Wi-Fi to its growing set of value added, “beyond advertising” SMB features today, acquiring Turnstyle Analytics for $ 20 Million in cash. The Toronto-based company, which competes with other nascent SMB Wi-Fi providers such ZenReach and WaveSpot, has 30 employees. Wi-Fi definitely fits in Yelp’s present mission statement of “conne… Peter Krasilovsky’s Insights […]

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Daily News: Twitter Allows Location Sharing in DMs, Yelp Acquires Turnstyle, AOL + Yahoo = Oath

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. DM Near Me: Twitter Announces Location Sharing with Businesses (April 4, 2017) LSA Insider: “Twitter announced yesterday that users and businesses can now share location in direct messages.” Yelp Bro… LSA Insider

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Facebook, Yelp Face Off for Local Ads – Barron’s

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Yelp Is Starting to Solicit Reviews for Business Owners — and That’s a Good Thing

Yelp is getting serious about transactions. That’s a very good thing for the company. This is what CEO Jeremy Stoppelman said about it on the recent Q4 earnings call: We also made excellent progress in building our transactions capabilities. The number of Yelp Eat24 orders, Yelp Platform transactions and Yelp Reservations bookings grew 40% in… […]

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Daily News: Tracking Local SEO Success, Yelp Is Soliciting Reviews, Ethics in Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local SEO Tracking – How to Measure Campaign Success (February 13, 2017) LSA Insider: “Let’s explore which tools can help you track and optimize your local SEO efforts to win results with your loca… […]

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Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…… Street Fight

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