Posts Tagged Year

This Year, Not a Single Grammy Winner Thanked Radio. Here’s Why. – Digital Music News

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Study: Brands Will Outspend SMBs on Local Advertising by $9B This Year

In the battle for local-market visibility, brands and enterprises are outspending SMBs. Though local businesses are far more numerous, larger brands and retailers have many more resources for exposure in local markets. As they wake up to the importance of local to mobile users, brands are shifting priorities and budgets. This year they are expected… […]

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Report: Most Local Merchants Will Increase Marketing and Shift Budgets to Digital this Year

The majority of local businesses are increasing their spending on advertising and marketing this year, and they’re shifting their dollars towards a broad variety of digital tactics. Those are two of the key findings from Street Fight’s just-released study, The Local Merchant Report 2017. Our analysis also revealed a pattern of mome… Street Fight

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Coming, a booming year for local digital radio – Media Life Magazine

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Why 2017 Will Be the Year of the ‘Micro Moment’

A micro moment is the point at which a consumer searches for nearby information, for things to do, buy, or learn in real-time. Essentially, it’s a description of a new consumer mindset: one that has switched from regularity to spontaneity in shopping and learning habits, due to ubiquity of smartphones. … Street Fight

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Sponsored Post: 5 Digital Marketing Trends for the New Year

If 2016 was any indication of the fast-paced world of digital marketing, 2017 is sure to be another wild ride. To help businesses of all sizes keep up with the constantly changing technology, Vivial has put together our top five digital marketing trends and predictions for the new year…. Street Fight

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Gray Television named TVNewsCheck Station Group of the Year – WBKO

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Prediction: Campaign Ad Spending Is on the Verge of Another Boom Year – Fortune

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Final Prediction of the Year: In 2016, the Local Economy Is No Longer Local

As we head into 2016, the local economy isn’t really local anymore. Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that […]

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Why 2016 Will Be a Big Year for iOS 9

With iOS 9, Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This accelerates the search process and moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

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