Posts Tagged Year

Card-Linking at Year 5: Momentum in Some Areas, Questions in Others

Five years in, is card-linking finally assuming a place in the promotional media pantheon alongside reviews, coupons, prepaid deals and loyalty incentives? With card-linking, consumers link their …

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New All Access Columns Get Your New Year Off Right! – All Access Music Group

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4 Social Media Trends to Watch for & Try This Year

4 Social Media Trends to Watch for & Try This Year

Did you start the year o… ReachLocal Blog

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3 Marketing Habits to Break in the New Year

3 Marketing Habits to Break in the New Year

You know that your products and… ReachLocal Blog

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Study: Local mobile ad sales to hit $19B next year – Mobile Marketer

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This Year, Not a Single Grammy Winner Thanked Radio. Here’s Why. – Digital Music News

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Study: Brands Will Outspend SMBs on Local Advertising by $9B This Year

In the battle for local-market visibility, brands and enterprises are outspending SMBs. Though local businesses are far more numerous, larger brands and retailers have many more resources for exposure in local markets. As they wake up to the importance of local to mobile users, brands are shifting priorities and budgets. This year they are expected… […]

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Report: Most Local Merchants Will Increase Marketing and Shift Budgets to Digital this Year

The majority of local businesses are increasing their spending on advertising and marketing this year, and they’re shifting their dollars towards a broad variety of digital tactics. Those are two of the key findings from Street Fight’s just-released study, The Local Merchant Report 2017. Our analysis also revealed a pattern of mome… Street Fight

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Coming, a booming year for local digital radio – Media Life Magazine

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Why 2017 Will Be the Year of the ‘Micro Moment’

A micro moment is the point at which a consumer searches for nearby information, for things to do, buy, or learn in real-time. Essentially, it’s a description of a new consumer mindset: one that has switched from regularity to spontaneity in shopping and learning habits, due to ubiquity of smartphones. … Street Fight

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