Posts Tagged World

Replay: How Brands Win in Facebook’s New Local-First World

Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary. During a recent webinar, … LSA Insider

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Sizing Up Broadcasting’s New World Order – TV News Check

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How programmatic advertising helps to target right audience – Geospatial World (press release) (blog)

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How programmatic advertising helps to target the right audience – Geospatial World (press release) (blog)

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Radio’s Big Challenge: Finding Its Way Forward In This New Digital World – Forbes

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How Traditional Retailers Can Thrive in an Online World

With increasing store closures and e-commerce growth, there are a lot of unknowns about the future of brick and mortar retail. Although 80% of purchases are still expected to happen in-store by 2020, there’s growing uncertainty among retailers large and small about how to keep up with consumers in an increasingly digital shopping environment. A….. […]

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Daily News: Cisco Joins SMB Cloud Summit Agenda, ‘Post-Cookie’ Digital World, Intentional Mobile Ad Clicks

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Cisco, FreshBooks, Facebook, Google to Speak at SMB Cloud Summit 12.7.17 (November 28, 2017) LSA Insider: “The speaker lineup features reps from prominent cloud accounting tech, to payments, to promine… LSA Insider

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Using Mobile Location Data to Target World Series Fans

Major advertisers paid upwards of $ 500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less…. Street Fight

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Daily News: YouTube’s First Ad World Ad Campaign, The Importance of Agency Transparency and AdWords Tracking Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Tests a New Ad Format That Puts It Further Ahead of Its Competitors (September 11, 2017) Marketing Land: “Studies show Facebook ads are competitive with search and outperform other social medi… LSA Insider

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Quantifying the Physical World with a Product-Based Approach

By having access to real-world consumer footprints and analytics in real time, businesses have the potential to make decisions on product marketing quicker and more reliably…. Street Fight

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