Posts Tagged Week

Final Speakers Announced for B2SMB Summit Next Week (Special Offer)

Special offer, today only: $ 299 off. Use code “FlashSale2ndChance” Five new speakers have been added to the lineup for The B2SMB Summit Oct. 3-4 in Chicago – next week. The latest additions to the program include: • Carrie Jacobson, VP, Tech Services, Office Depot • Tehsin Daya, Senior Director, Strategic Partnerships, ReachLocal … Peter […]

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Pepsi’s Ad: Part of Social Driven Program Pumping Out 400 Pieces of Content a Week

Pepsi’s getting a lot of grief on social media today, in the wake of an ad featuring Kendall Jenner, marching along with political protesters. Many people have found it to be crass for a soda brand to win business by aligning itself with a meaningful political event. Pepsi’s effort, however, is not a standalone , […]

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10 juicy digital marketing stats from this week – Econsultancy (blog)

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SMB Data Point of the Week: For Digital look to Entertainment SMBs

SMBs in the Entertainment* vertical are more committed to digital media than the average SMB, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. These SMBs allocated 42.1% of spending to…… BIA/Kelsey – Local Media Watch

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SMB Data Point of the Week: Franchisees By Industry

In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories are more likely to be franchises. As shown in the…… BIA/Kelsey – Local Media Watch

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SMB Data Point of the Week: Mobile SMBs More Likely to Use New Tech

Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19.  Some prime examples include: In store beacons 10% of Mobile SMBs…… BIA/Kelsey – Local Media Watch

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SMB Data Point of the Week: Mobile SMBs Spend More on Digital Advertising

SMBs that use mobile* for advertising and promotion (Mobile SMBs) spent 42.5% of their advertising budget on digital media in the past 12 months and plan to spend 44.8% on digital in the next 12 months, according to BIA/Kelsey’s Local…… BIA/Kelsey – Local Media Watch

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SMB Data Point of the Week: Video As Popular with SMBs as Consumers?

Recently AdWeek along with Orchestrate released an infographic that declared 2015 the year of video. According to the infographic, 46 percent of viewers take action after watching a video, 96 percent of them click links after watching video content, and…… BIA/Kelsey – Local Media Watch

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SMB Data Point of the Week: SMBs Who Advertise On TV/Cable

SMBs who advertise on TV/Cable have a unique profile. In our current Local Commerce Monitor survey of SMBs (Q3/2015),  we find that not only are Cable/TV SMBs larger in size (average of 31 full time employees), the average TV/Cable SMB is in…… BIA/Kelsey – Local Media Watch

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SMB Data Point of the Week: How Do SMBs Determine How Much to Spend on Advertising?

SMBs use various factors to determine ad spend – profitability being key to how much they spend. With so many choices, the next deciding factor is based on how well the advertising meets the exposure to customers and level of engagement…… BIA/Kelsey – Local Media Watch

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