Posts Tagged Week

Localogy Is Next Week in New York

LSA’s Localogy event is happening next Thursday in New York at Yelp’s offices. It’s an expansion of the digital marketing tactics workshop we held at LSA18, which was very well received. This is an event for practitioners, featuring tactics and best practices for digital agencies and in-house marketers. Here’s our agenda: H… LSA Insider

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Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer

Those are the latest numbers on foot traffic and e-commerce from location data experts at Foursquare, which posted the information on Medium. As we suggested over here at Street Fight last week, Prime Day, which arrives this Monday and continues on through Tuesday, is a testament to Amazon’s power to disrupt all of retail when […]

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In Case You Missed It: Facebook Axed a Post on This Founding U.S. Document Last Week

The anniversary of its home country’s birth was not without incident for Facebook, which attracted attention for automatically striking down a post, flagged as hate speech, containing the words of the Declaration of Independence…. Street Fight

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Final Speakers Announced for B2SMB Summit Next Week (Special Offer)

Special offer, today only: $ 299 off. Use code “FlashSale2ndChance” Five new speakers have been added to the lineup for The B2SMB Summit Oct. 3-4 in Chicago – next week. The latest additions to the program include: • Carrie Jacobson, VP, Tech Services, Office Depot • Tehsin Daya, Senior Director, Strategic Partnerships, ReachLocal … Peter […]

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Pepsi’s Ad: Part of Social Driven Program Pumping Out 400 Pieces of Content a Week

Pepsi’s getting a lot of grief on social media today, in the wake of an ad featuring Kendall Jenner, marching along with political protesters. Many people have found it to be crass for a soda brand to win business by aligning itself with a meaningful political event. Pepsi’s effort, however, is not a standalone , […]

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10 juicy digital marketing stats from this week – Econsultancy (blog)

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SMB Data Point of the Week: For Digital look to Entertainment SMBs

SMBs in the Entertainment* vertical are more committed to digital media than the average SMB, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. These SMBs allocated 42.1% of spending to…… BIA/Kelsey – Local Media Watch

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SMB Data Point of the Week: Franchisees By Industry

In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories are more likely to be franchises. As shown in the…… BIA/Kelsey – Local Media Watch

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SMB Data Point of the Week: Mobile SMBs More Likely to Use New Tech

Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19.  Some prime examples include: In store beacons 10% of Mobile SMBs…… BIA/Kelsey – Local Media Watch

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SMB Data Point of the Week: Mobile SMBs Spend More on Digital Advertising

SMBs that use mobile* for advertising and promotion (Mobile SMBs) spent 42.5% of their advertising budget on digital media in the past 12 months and plan to spend 44.8% on digital in the next 12 months, according to BIA/Kelsey’s Local…… BIA/Kelsey – Local Media Watch

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