Posts Tagged Webcast

Webcast Replay: Using Marketing Automation to Sell to SMBs

As small businesses increase digital marketing spend, agencies that target them with marketing automation can gain a competitive edge. This was the focus of today’s BIA/Kelsey webcast (and companion white paper) co-hosted by Vendasta. But more important than the “why?” of marketing…… BIA/Kelsey – Local Media Watch

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Webcast Reminder: Search And The Local-Mobile Consumer – Marketing Land

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Driving SMB Digital Spend with Automated Marketing: A BIA/Kelsey Webcast

As small businesses increase digital marketing spend, agencies that offer marketing automation have the potential to drown out the rest of the clutter. This will be the focus of an upcoming BIA/Kelsey webinar, co-hosted by Vendasta. But more important than the…… BIA/Kelsey – Local Media Watch

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Local Search for National Brands, The Tactical View: A BIA/Kelsey Webcast

After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. Marchex pegs call-influenced consumer spending at…… BIA/Kelsey – Local Media Watch

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Reminder: Free Webcast Today — Driving Auto Sales with Voice

In our ongoing coverage of call monetization, one benefit is the ability to influence large considered purchases. As we’ve mentioned, the need to talk to a human isn’t going away even in a digital era. That’s especially true for big…… BIA/Kelsey – Local Media Watch

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Webcast Replay: Real Stories, Real Strategies For Call Analytics

Moving past “phase 1″ of the call analytics discussions we’ve initiated (the why), it’s now all about tactical and actionable discussions (the how). We tackled that in a webcast on Wednesday, co-hosted by DialogTech, by diving into fresh BIA/Kelsey call volume…… BIA/Kelsey – Local Media Watch

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Webcast Replay: Crash Course in Call Monetization

What are the latest trends driving call monetization? Call volume from mobile search continues to ratchet up, and marketers continue to develop sophistication in driving and analyzing those calls. We unpacked this topic earlier today on a webinar hosted by the Direct Marketing Association ( video below). Marchex also spoke on the webcast to detail… […]

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Webcast: Call Monetization in the Age of the Cloud

Last week, we did a successful webcast with Marchex on the topic of search and pay-per-call. This week, we continue the theme of call monetization in a webcast with Five9. They will host the event on Wednesday and I will join as a guest speaker to characterize the market opportunity. We’ll discuss how the barriers […]

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February 5 Webcast- Mobile Search & Click-to-Call – Search Engine Land

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Webcast Replay: Phone Calls, The True Business Marketing Lead

? As part of our ongoing coverage of call monetization, we held webcast to further unpack our analysis and findings. You can watch the free on-demand replay (streaming slides and voiceover)?here. This comes at an opportune time, when call monetization is gaining mainstream awareness in the smartphone age. High intent calls to businesses are conduci… […]

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