Posts Tagged ways

Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]
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Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon’s HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights…. […]

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5 Ways to Target Moviegoers with Location-Based Marketing

Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the slump. Here are five examples of some of the most innovative strategies that firms are using to promote films and encourage ticket sales…. Street Fight

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4 Ways to Track Traditional Local Media Using Digital

Digital and traditional media can work together. Traditional efforts often drive users to search engines, websites and social media platforms. If you own the SERP for your brand, you’ll be able to control what the user sees as they respond to your traditional media campaigns…. Street Fight

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5 Ways to Break the Barriers of Hyperlocal & Reach New Markets

Hyperlocal—it’s become a buzzword in today’s marketing, and it’s easy to see why. The number of “near me” searches grew more than 130% from 2014 to 2015 (and still climbing), indicating that consumers are more interested in finding the goods and services they need as close to their location as possible. Search is adjusting to…… […]

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Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers

Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ […]

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Daily News: Why Web Accessibility Matters, Internet Users Prefer Search, 4 Ways Brands Are Losing Traffic

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Website Accessibility Matters & How You Can Sell It to Clients (April 25, 2017) LSA Insider: “Website accessibility is merely the measure of how accessible your website and its content is for v… […]

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6 Ways Retailers Are Using Messaging Apps for Marketing

Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Here are six examples of innovative ways that retailers are using them to market to consumers…. Street Fight

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Digital Media: So Many Ways To Screw It Up – TV News Check

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Daily News: Unused Co-op Ad Dollars, SMBs Should Embrace Data, 2 Ways AI Helps Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Sad Truth of Unused Co-op Advertising Dollars (March 9, 2017) LSA Insider: “Here’s 4 primary reasons why do local dealers just watch co-op advertising budgets dry up and blow away each and every…. […]

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