Posts Tagged Visits

Location Data: Kohl’s Store Visits Benefit from Amazon Partnership

Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar). This is illustrated in GroundTruth’s Q2 2018 Retail Foot Traffic Snapshot, which shows how the retail market is evolving. It uses location data … LSA Insider

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Daily News: Google Store Visits for SMBs, Mobile App Marketing & Local SEO, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Store Visits Reporting: Now Available to SMBs (July 9, 2018) LSA Insider: “New “per-store” reporting will roll out globally by the end of the month. It will be available to all advertisers r… […]

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Placed Expands Attribution Solution to Measure TV-Driven Offline Visits

Placed launched television measurement as part of its ad exposure and attribution measuring services today, expanding its omni-channel attribution technologies to the full suite of advertising landscapes…. Street Fight

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Daily News: Developing Benchmarks for GMB, Americans Favor GDPR, Cost to Drive Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Introducing a Google My Business Performance Benchmark (May 21, 2018) LSA Insider: “In recent months, GMB has delivered to businesses more insightful data about the impact of a GMB listing on user acti… LSA […]

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Daily News: Online Reviews & Consumer Behavior, The Battle for Website Visits, Video Ad Fraud

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Charts: How Online Reviews Influence Consumer Behaviors (March 9, 2018) LSA Insider: “Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of… LSA Insider

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Daily News: Location Data + IoT, How Google Measures Store Visits, Digital Spend to Grow Despite Issues

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Location Is Improving Brand & Consumer Experiences with IoT (September 26, 2017) LSA Insider: “While the use cases of IoT are endless, here are four use cases where location can greatly impact … […]

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Report: Delivery Apps Don’t Cannibalize Restaurant Visits

Sense360’s analysis found no evidence that delivery apps lead to significant drops in restaurant visits. The analysis also found that consumers who download delivery apps tend to have higher incomes, and visit fine dining restaurants 2.5x more frequently, than those who haven’t downloaded these apps…. Street Fight

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Google Takes Offline Store Visits, Sales Measurement Mainstream

At Google’s “Marketing Next” event today the company made several significant onine-to-offline targeting and analytics announcements: Location extensions are coming to YouTube ads Offline store visitation measurement for YouTube ads Expanded availability of in-store sales measurement for AdWords On the third bullet, Google has bee… LSA Insider

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xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

Location intelligence company xAd today launched a new media buying model called “Cost Per Visit,” which is intended to ensure offline visits at stores by customers — and offer better ROI for brands. Marketers who use “Cost Per Visit” only pay when targeted customers physically go to a store after seeing a mobile ad…. Street […]

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Daily News: How Marketers Use Location Data, Ad Blocking Battle, Black Friday In-Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Are Marketers Using Location Data? (November 28, 2016) Marketing Charts: “The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts.” A… LSA Insider

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