Posts Tagged video

Publishers, Advertisers Turn Focus to In-App Mobile Video

Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research…. […]

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Daily News: Video Advertising’s Future, Location-Powered Mobile Marketing, Chatbot Guidelines

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Using Co-Op Dollars to Amplify Small Business Saturday (October 31, 2018) LSA Insider: “Following the 2008 financial crisis, American Express launched Small Business Saturday to support local businesse… LSA Insider

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New Hires at S4M, Uberall, Tremor Video

Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing…. Street Fight

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Daily News: Search Advertising & Marketing, Video Advertising Bureau, Mobile Ad Spending

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How AI Can Help CPGs Meet Millennial and Gen-Z Expectations (October 16, 2018) Street Fight: “Collectively, millennials and Gen Z are the largest generational group in the US labor force. And as both s… […]

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Daily News: The Customer Journey, Facebook’s In-stream Video Ads, Mobile FM Radio Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey (September 28, 2018) LSA Insider: “Local listings management is table stakes for businesses big and small. But the … LSA […]

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PubMatic Report on Mobile Advertising Demonstrates Strength of Video

As the mobile ad market continues to grow, advertisers should look to leverage in-app private marketplaces and video advertising, according to a report on mobile advertising trends by publisher-focused sell-side platform PubMatic…. Street Fight

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Video: What’s ‘Best’ For Branding and Selling – Radio & Television Business Report

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How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]
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TGM Associates: 40% of our Internet Traffic Comes from ReachSearch [Video]

TGM Associates: 40% of our Internet Traffic Comes from ReachSearch [Video]
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Daily News: The Retail Apocalypse, Facebook’s Video Marketing Tool, Google Ads Automated Tools

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 62% Will Visit a Store 2 or More Times Before Making a $ 250 – $ 750 Purchase (July 5, 2018) LSA Insider: “According to a recent Blis survey of 2,000 consumers, 62% […]

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