Posts Tagged Using

Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it…. Street Fight

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Who’s Using Local AR? And How Often?

According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb. … Street Fight

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Geotargeted Marketing Strategies: Using Location Data to Engage Banking Consumers – The Financial Brand

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Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”… Street Fight

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Using Mobile Location Data to Target World Series Fans

Major advertisers paid upwards of $ 500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less…. Street Fight

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Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving ou… LSA Insider

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Daily News: Q3 Top Articles on LSA, Redefining Data Privacy, Using Data to Drive Creative, Mobile-First Index

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 10 Articles on LSA Insider from Q3 2017 (October 6, 2017) LSA Insider: “LSA’s Our top blog posts from Q3 2017 feature news from DexYP, Google, Nextdoor, Scorpion, Clear Channel and other … […]

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4 Ways to Track Traditional Local Media Using Digital

Digital and traditional media can work together. Traditional efforts often drive users to search engines, websites and social media platforms. If you own the SERP for your brand, you’ll be able to control what the user sees as they respond to your traditional media campaigns…. Street Fight

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Daily News: ‘Now-to-Next’ Marketing, Using POS Data for Marketing, Car Buyers Researching Online

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketing In The ‘Now’ And ‘Next’ (September 25, 2017) GeoMarketing: “These five trends show how offline-to-online advertising is ushering in the era of ‘now-to-next’ marketing.” … LSA Insider

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Daily News: SMBs Using Social, McDonald’s Breakfast Foot-Traffic, Online & Offline KPIs Converge

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Small Businesses Crowd Facebook, Twitter for Marketing (September 20, 2017) eMarketer: “Traditional media channels fare less well.” Why McDonald’s Keeps Winning The QSR Foot-Traffic Game (September… LSA Insider

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