Posts Tagged Update

Daily News: Search Trends 2018, Google’s Algorithm Update, Twitter’s ‘Playbook for Agencies’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Search trends 2018: what can marketers learn? (August 10, 2018) Search Engine Watch: “Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew adverti… LSA Insider

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Daily News: Local Marketers & Co-Op Ad Programs, Google’s Core Algorithm Update, Apple’s HomePod

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Local Marketers Frustrated with Complex Co-op Ad Programs (August 3, 2018) LSA Insider: “To some co-op is viewed as a huge, multi-billion dollar marketing fund available to local retailers (adv… LSA Insider

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Daily News: Google’s Mobile Speed Update, Facebook Buys Redkix, LinkedIn’s Campaign Manager

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Google mobile speed update has no impact on general mobile rankings (July 27, 2018) Search Engine Land: “So far, the Google Speed Update algorithm has had no impact on rankings in the mobile…… […]

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Daily News: Google’s Speed Update, Tighter Data Rules, Amazon Drives Ecommerce Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands More Skeptical of Facebook than SMBs in Wake of Controversies (July 3, 2018) Street Fight: “Although most multi-location brands say they’re not changing how they use Facebook for marketing, we… LSA Insider

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Daily News: Facebook’s Custom Audience Targeting, Shopper’s Frustrations, Bing Ads App Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook to Require Advertiser Transparency with Custom Audience Targeting (June 25, 2018) LSA Insider: “With Facebook at the center of the data privacy discussion, the company is starting to release n… LSA Insider

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Google’s Mobile-First Indexing Update: What You Need to Know

Google’s Mobile-First Indexing Update: What You Need to Know
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Daily News: Facebook’s Local Ad Targeting Tools, GMB Update Expands, Voice Activation for Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New ‘Store Sales Optimization’ Joins Facebook’s Local Ad Targeting Tools (March 20, 2018) LSA Insider: “The tools are focused on helping consumers who use mobile devices to research purchases, me… LSA Insider

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What Facebook’s Latest News Feed Update Really Means for Businesses

What Facebook’s Latest News Feed Update Really Means for Businesses
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Daily News: Influence of Local Organizations, Google Page Speed Update, Local Business Reviews

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Nearly 80% of Consumers Still ‘Primarily’ In-Store Shoppers (January 17, 2018) LSA Insider: “Recent survey data from The National Retail Federation explores consumer attitudes about retail … LSA Insider

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Brands Update Co-op Ad Programs to Encourage Digital Media Use

Other than online display advertising and paid search, local marketers are largely still focusing co-op efforts on legacy media. A recent LSA survey of local marketers found that five of the top six most commonly used channels used for co-op represent legacy media: newspapers (1), yellow pages (3), out-of-home/billboards (4), radio (5) and direct m… […]

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