Posts Tagged Update

What Facebook’s Latest News Feed Update Really Means for Businesses

What Facebook’s Latest News Feed Update Really Means for Businesses
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Daily News: Influence of Local Organizations, Google Page Speed Update, Local Business Reviews

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Nearly 80% of Consumers Still ‘Primarily’ In-Store Shoppers (January 17, 2018) LSA Insider: “Recent survey data from The National Retail Federation explores consumer attitudes about retail … LSA Insider

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Brands Update Co-op Ad Programs to Encourage Digital Media Use

Other than online display advertising and paid search, local marketers are largely still focusing co-op efforts on legacy media. A recent LSA survey of local marketers found that five of the top six most commonly used channels used for co-op represent legacy media: newspapers (1), yellow pages (3), out-of-home/billboards (4), radio (5) and direct m… […]

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Google Update to AdWords Budget Spend: What It Means for ReachLocal Clients

Google Update to AdWords Budget Spend: What It Means for ReachLocal Clients

… ReachLocal Blog

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Daily News: YouTube’s First Ad World Ad Campaign, The Importance of Agency Transparency and AdWords Tracking Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Tests a New Ad Format That Puts It Further Ahead of Its Competitors (September 11, 2017) Marketing Land: “Studies show Facebook ads are competitive with search and outperform other social medi… LSA Insider

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Daily News: SMB Websites, Analyzing Store Visit Data, Unconfirmed Google Algorithm Update “Fred”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Websites: Error Page Not Found (March 10, 2017) LSA Insider: “There is still a lot of opportunity for marketers as it relates to SMB websites.” How Share of Visit Analysis is Opening New…… […]

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Breaking Down Google’s Possum Update and What Role it Plays in Local SEO

We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B testing, following the release of Google’s oddly-named “Possum” Update. The full impact is still being studied, but we  are already seeing 3 key changes … […]

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Daily News: 72% Search for Coupons In-Store, iOS 10 Update, Agencies Behind on Digital

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 72% Have Searched for Coupons While In-Store (September 1, 2016) LSA Insider: “Smartphones have brought the Internet and other digital resources in-store, allowing for real-time deal hunting.” … LSA Insider

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Google My Business Update Lets Users Compare Direct vs. Discovery Traffic

According to Google, 82% of consumers use search engines to find information about local businesses. In an effort to help businesses understand how consumers conduct these searches, Google announced that it has updated its Google My Business (GMB) platform to incorporate search behavior data as it relates to the GMB user’s business. The update br… […]

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Daily News: Yellow Pages Transformation, Google My Business Update, CVS Launches CVS Pay

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Different Take on hibu & Yellow Pages: Response to WSJ Article (August 11, 2016) LSA Insider: “Most of the major yellow page publishers are now more digital than print centric.” What The Latest… […]

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