Posts Tagged Tracking

Daily News: Machine Directed Discovery, Amazon Advertising Patent, Tracking Location via Apps

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. So Long Local Search — Hello Machine-Directed Discovery (October 19, 2017) Street Fight: “Autonomous cars, artificial intelligence and voice commands are all transforming search into something we can… LSA Insider

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Study: Marketing Siloes Are Biggest Barrier to O2O Tracking

Tracking online-to-offline (O2O) behavior is one of the most compelling use cases for location data, but execution is a challenge for many marketers. New data show that these challenges aren’t due to a lack of understanding, but are more organizational in nature. According to a PlaceIQ survey of 200 multi-channel marketers, 36% said “no… LSA […]

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Daily News: YouTube’s First Ad World Ad Campaign, The Importance of Agency Transparency and AdWords Tracking Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Tests a New Ad Format That Puts It Further Ahead of Its Competitors (September 11, 2017) Marketing Land: “Studies show Facebook ads are competitive with search and outperform other social medi… LSA Insider

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Local SEO Guide Launches Tool for Tracking Google My Business Updates

The company is releasing a tool to minimize unapproved changes to Google My Business pages. Although Local SEO Guide’s Locadium tool was originally developed for the company’s own clients, CEO Andrew Shotland says the decision was made to open Locadium up to the general public after a number of SEO firms expressed interest. … Street […]

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Advertisers Need To Be Upfront About Mobile-Based Tracking – AdExchanger

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Daily News: Tracking Local SEO Success, Yelp Is Soliciting Reviews, Ethics in Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local SEO Tracking – How to Measure Campaign Success (February 13, 2017) LSA Insider: “Let’s explore which tools can help you track and optimize your local SEO efforts to win results with your loca… […]

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Local SEO Tracking – How to Measure Campaign Success

When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO campaigns, which is important for marketers everywhere. Let’s explore which tools can help you track and optimize your local SEO efforts to win…… […]

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Daily News: Unclaimed GMB Listings, In-Store Holiday Shopping Data, Tracking Local Search ROI

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 56% of Local Retailers Haven’t Claimed Google My Business Listing (November 14, 2016) LSA Insider: “Just 33% have claimed their Yelp listing, 21% on Yahoo and 19% on YP.com.” More Consumers … LSA […]

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Everything You Need to Know About Tracking Your Facebook Ad’s Offline Conversions

You’re pretty sure your last Facebook ad led to a jump in in-store sales. It had to have. Right? Facebook wants to take the guesswork out of tracking that. They now help you connect transactions that take place in-store or over the phone to your Facebook ads, so you can have an even better idea […]

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Daily News: Problems with “Micro-Moment” Concept, Co-op Funds for Search, New Adobe Tracking Tool

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s ‘Micro-Moments’ Obscures Rather than Clarifies Buying Behavior (November 8, 2016) LSA Insider: “I have long been bothered by the “micro-moments” formulation as they incorrectly sugge… LSA Insider

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