Posts Tagged Think

Foursquare Data Shows Up Today in More Places Than You’d Think

It’s remarkable to see how often Foursquare data is popping up today in the apps that garner the most consumer traffic and press attention. These votes of confidence would seem to solidify Foursquare’s position as the forefather of natively digital location data…. Street Fight

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Co-op Ad Claiming – Not As Complex As You Might Think

Proof of performance documentation and reimbursement claiming is the last hurdle in the co-op advertising process for all brand dealers and often a sweet service opportunity for their media partners. Sadly this often presents multiple challenges for the sales rep in pulling together the tear-sheets, screenshots, URL reports, and media invoicing ne… LSA Insider

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Why SIM Partners Think a Cubs World Series Win Is Important for Brands

The historic World Series win for the Chicago Cubs is big news nationally, but even more so for the Chicago area and Illinois as a whole. SIM Partners, a Chicago-based provider of marketing technology for multi-location businesses and new LSA member, is excited about the win as fans, but also as location-based marketers. The company’s…… […]

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Study: 3 in 4 Marketers Think “Perfect Attribution” Is Impossible

The number of marketers realizing the power of location data and tech for digital attribution continues to grow. However, many remain engaged in methods such as last-click, first-click, post-click, first-touch etc. A new Econsultancy study produced in association with AdRoll (featured on MarketingCharts) surveyed 590 marketers in the UK, France and… LSA Insider

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U.S. Marketers Think Location Data Is Important, But Don’t Trust It – MediaPost Communications

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Another Great LSA Think Tank Event

Last night in San Francisco, LSA hosted another Think Tank dinner. These are informal quarterly gatherings of people in the local media industry for networking, discussion and fun. Invitations are limited to keep the events intimate. Last night’s Think Tank was held at the Waterfront Restaurant. We had to compete with the NBA finals, which…… […]

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Survey: LA-Area SMBs Think Digital Marketing Brings Growth

Last week in LA we held our first ever Digital Boot Camp for small business owners. Alongside partners such as Google, Yahoo, Yelp, GoDaddy, Bing, YP, Closely and more, we put together a program to help LA-area SMBs navigate the confusing digital marketing landscape. In advance of the event, we conducted a survey of the…… […]

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Video – Think You Know AdWords? 4 Experts Share & Debate Their Tips

Video – Think You Know AdWords? 4 Experts Share & Debate Their Tips

If you missed our AdWords webinar last week, don’t worry, we’ve got the full recording below. With world class marketers such as Brad Geddes, Mike Rhodes, John Rampton, and Terry Whalen sharing and debating their best tips, you won’t want to miss this video if you’re interested in generating leads for your business…. Powered By Search » Blog

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How Do We Think about Location Once Location Is Everywhere?

In the category of half-formed thoughts . . . I see two things going on with location at a high level in the market. First, many marketers and brands still don’t “get” location. Either they don’t see it as relevant to them –it’s something for SMBs — or, if they do, they’re having trouble “operat… […]

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Company Checklist: Ten Things To Think About When Starting A Business

More and more people today are deciding to take up the challenge of running their own businesses. However, it is much easier to come up with a business idea than turning the idea into reality. This is a process of researching, planning, management and looking for help. Here are some tips you may find useful […]

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