Posts Tagged Their

Weekly News: 50% of SMBs ‘DIT’ Their Websites, Google’s Mobile-First Index, ‘Waze Local’ Launches

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Google Shopping is dominating retail search marketing (March 26, 2018) Search Engine Watch: “Google Shopping ads – commonly referred to as Product List… LSA Insider

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Advice for Agencies On How to Help Startups With Their SEO

So you are sitting in your office, daydreaming about the beauty of keywords and internal links as an SEO expert surely does, and two young professionals come walking in. Why are they there? They need help with their digital marketing and raising their rankings on search engines. This has led to them coming through your…… […]

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Case Study: New York Healthcare Client Grows Their Practice with ReachLocal

Case Study: New York Healthcare Client Grows Their Practice with ReachLocal
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Agencies Must Embrace Location or Lose Their Competitive Edge

Consumers on the go are becoming more impatient and demanding. They want more personalization, greater relevance and better customer experiences. And location is one way to deliver against these growing expectations. It seems that almost weekly we get new case studies demonstrating the creative variety of ways location is being used. But even as… LSA Insider

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Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Facebook collected $ 13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $ 12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the […]

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5 Platforms Connecting Local Customers to their Online Footprints

More than half of marketers expect cross-channel measurement and attribution to occupy most of their time, attention, and resources in the coming year. Many of these marketers will be exploring new technologies that close the loop on attribution and unlock the hidden connections between web viewing sessions and in-store purchases around the globe. … Street […]

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Local Businesses Bungle Their SEM Campaigns and Blame AdWords

Manta recently released a report on search marketing for small businesses. It contained a very interesting survey finding that we featured in our most recent “Chart of the Week.” According to “613 small business owners who use Google AdWords” surveyed, “40 percent . . . stated that their use of AdWords hadn’t directl… LSA Insider

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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business. – Search Engine Land

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Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams

New tech startups might not have a formula to create culture, but many leaders consider culture an important component for success. Though every company is different, some trends emerge: leaders must be transparent, they must hire for fit, and they must give employees a way to feel that they partially own the company…. Street Fight

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Study Points to Opportunities to Help Big Marketers and their Affiliates

BrandMuscle’s analysis of its own customer base shows that co-op support is not aligned with digital and social media marketing. Nearly 60% of them manage their marketing themselves, though their digital efforts are more effective if they outsource management to agencies or vendors. … Street Fight

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