Posts Tagged Their

Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Gen-Z and Mobile Are a Developing Ad-Blocking Nightmare… If Privacy Is Dead, Some Argue, People Should Sell Their Data… Raise Report: Factual, Uberall, SOCi Secure New Funding…… Street Fight

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How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]
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Weekly News: 50% of SMBs ‘DIT’ Their Websites, Google’s Mobile-First Index, ‘Waze Local’ Launches

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Google Shopping is dominating retail search marketing (March 26, 2018) Search Engine Watch: “Google Shopping ads – commonly referred to as Product List… LSA Insider

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Advice for Agencies On How to Help Startups With Their SEO

So you are sitting in your office, daydreaming about the beauty of keywords and internal links as an SEO expert surely does, and two young professionals come walking in. Why are they there? They need help with their digital marketing and raising their rankings on search engines. This has led to them coming through your…… […]

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Case Study: New York Healthcare Client Grows Their Practice with ReachLocal

Case Study: New York Healthcare Client Grows Their Practice with ReachLocal
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Agencies Must Embrace Location or Lose Their Competitive Edge

Consumers on the go are becoming more impatient and demanding. They want more personalization, greater relevance and better customer experiences. And location is one way to deliver against these growing expectations. It seems that almost weekly we get new case studies demonstrating the creative variety of ways location is being used. But even as… LSA Insider

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Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Facebook collected $ 13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $ 12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the […]

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5 Platforms Connecting Local Customers to their Online Footprints

More than half of marketers expect cross-channel measurement and attribution to occupy most of their time, attention, and resources in the coming year. Many of these marketers will be exploring new technologies that close the loop on attribution and unlock the hidden connections between web viewing sessions and in-store purchases around the globe. … Street […]

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Local Businesses Bungle Their SEM Campaigns and Blame AdWords

Manta recently released a report on search marketing for small businesses. It contained a very interesting survey finding that we featured in our most recent “Chart of the Week.” According to “613 small business owners who use Google AdWords” surveyed, “40 percent . . . stated that their use of AdWords hadn’t directl… LSA Insider

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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business. – Search Engine Land

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