Posts Tagged “the

Review: ‘The New Localism’ Highlights Local Leadership in the New Economy

What makes a city an ideal host for a company? GE’s move last year to Boston from the Connecticut suburbs and Amazon’s HQ2 contest to host a second headquarters – now winnowed down to 20 cities — puts a spotlight on how cities are remaking themselves to “win “ companies and organizations. The corporate moves […]

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‘The Innovation Factory’: The Product Manager As King

What’s innovation? New products, new features and new ways to develop, make, market and distribute them. It’s a buzz word and often misapplied, but innovation obviously plays a key role in company growth and competitiveness — whether you are Google, Yelp, LL Bean or H&R Block. R&D budgets are focused on innovation. Sometimes, co… Peter […]

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New Event: ‘The B2SMB Summit’ Focuses on Scaling SMB Sales Solutions

For all those that say that selling and engaging SMBs is critical but has to “scale”…here’s an exciting and unique new event on Business-to-SMB sales solutions. Powered by our friends at BizHive and sponsored by Business.com, The B2SMB Summit (Business to SMB) takes place Oct. 3-4 in Chicago at 1871 Accelerator (Precon) and … Peter […]

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Review: Brad Stone’s Lively ‘The Upstarts’ Chronicles Uber, Airbnb and the Sharing Economy

Uber and Airbnb have radically impacted taxis/car rental, hotels and vacation rentals. If they have their way, they’ll soon be disrupting a whole new set of adjacent local industries, including food delivery, local tours and “experiences.” Business Week’s Brad Stone, author of “The Everything Store: Jeff Bezos and The Age of Amazon,&#… Peter Krasilovsky’s Insights […]

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Snap’s IPO: Some Data From ‘The Camera Company’

Snap has issued its highly anticipated IPO filing. With it, the Venice-CA-based social player hopes to raise up to $ 4 Billion. It also revealed a lot of new data, while repositioning itself as “a camera company” in a privacy compromised age that quickly deletes content and “represents an opportunity to improve the way people […]

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LivingSocial’s Lessons For ‘The Experience Economy’

Deal-a-day pioneer LivingSocial is being sold to Groupon for a “non material” price. LivingSocial’s eventual failure had been widely anticipated. Amazon, its largest backer, had written off its $ 175 Million investment in 2013. The company, once valued at more than $ 2 billion, had suffered hundreds of millions of dollars of losses due to […]

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Facebook Launches ‘The Marketplace’: Entry into Local Commerce?

Facebook has formally relaunched its peer to peer local marketplace for used goods, setting up a strong challenge to Craigslist, cutting into new marketplaces from NextDoor and others, and potentially cutting in on eBay’s turf as well. The app carries a tagline of “Discover it. Buy It. Sell It.” In a news release, Facebook described […]

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Randy Parker: ‘The Top 3 SMB Ad Platforms are Facebook, Facebook, Facebook’

The new focus for SMB advertising is very precise targeting , and that means building campaigns with Facebook, according to SMB marketing entrepreneur and Constant Contact co-founder Randy Parker. “The top three ad platforms are Facebook, Facebook, and Facebook,” says Parker. “There is no second place.” Parker, who is developing Brevi Ads, … Peter Krasilovsky’s […]

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From The Co-Op Files, “The Truth Is Out There.”

The Local Media Association just released a new study that summarizes some of the current thinking and analytics around co-op. “Co-Op: Are You Leaving Money on the Table?” reports that, “digital co-op is now offered by 69 percent of manufacturers .…… BIA/Kelsey – Local Media Watch

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My Podcast Predictions for 2016: I’m on ‘The Digital CMO with Mike Orren’

Can the daily deals model recover? Will beacons be big in retail? Why is the home services space set to soar? How will custom deals be more sophisticated in the new year? And how can marketers decide which “unicorns” to bet on and which to ignore? Speakeasy CEO and social and hyperlocal media pioneer Mike […]

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