Posts Tagged Than

Brands More Skeptical of Facebook than SMBs in Wake of Controversies

Although most multi-location brands say they’re not changing how they use Facebook for marketing, well over one fourth of the ones that use it are re-examining or decreasing their use of it due to recent scandals, according to Street Fight’s latest survey of enterprise local marketers…. Street Fight

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Study: Ad Creative Drives More Sales Lift than Media, Targeting

At the Place Conference last month, Walter Geer, VP and creative director at Verve, said that data is like marketing fuel and the creative is the vehicle that the fuel goes in. In other words, marketers may have access to data and customer insights that aid in targeting and reach, but it is the creative…… […]

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Foursquare Data Shows Up Today in More Places Than You’d Think

It’s remarkable to see how often Foursquare data is popping up today in the apps that garner the most consumer traffic and press attention. These votes of confidence would seem to solidify Foursquare’s position as the forefather of natively digital location data…. Street Fight

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Street Fight Daily: More Than Half of Ad Spend Now Mobile, Amazon Launches Echo Assistant with a View

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Ad Spend Now Mobile; Digital Audio Revenues Also Surge… Amazon Has a New $ 200 Echo Camera That Can Judge Your Outfit… Brands Recognize Realities of Customer Journey…… Street Fight

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Forecast: US Mobile Ad Spend Will More Than Double By 2021 – MediaPost Communications

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Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021 – MediaPost Communications

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Over 50% of Your Customers Would Rather Message Than Call

A Facebook-commissioned Nielsen study of global Facebook data found that 1 billion people use Messenger each month. The same study also found that 56% of those surveyed would rather message than call customer service. Earlier this year, Google made it easier for your customers to send you a message, by adding the ability to message […]

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Olivier Vincent on SMB Marketing, 2016-17: ‘More than Google and Facebook’

Selling marketing services to SMBs is never going to be easy, and Google and Facebook get more than their fair share of business. But the SMB market remains a potential gold mine for platform providers and resellers. To gauge the current environment, we caught up recently with a longtime expert in SMB sales: LocalSphere founder […]

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YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

In August, YP announced that former Cox Automotive Media Solutions Group President Jared Rowe would take the company’s helm as CEO. Street Fight recently caught up with Rowe to talk about how he’s found the first few months on the job, how he thinks local is evolving, and when he thinks the last print Yellow […]

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Google’s ‘Micro-Moments’ Obscures Rather than Clarifies Buying Behavior

Google popularized the concept of the Zero Moment of Truth (ZMOT) in 2011. The big idea was that there’s a “moment” when a consumer makes a buying decision and that moment can be won or lost by a brand or marketer. In roughly 2015 Google superseded ZMOT with “micro-moments,” a similar but mobile-centric construct. The… LSA […]

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