Posts Tagged Tech

Survey: SMBs Know They Need Tech but Struggle to Make Right Choices

Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine their attitudes toward technology investment and adoption. The survey, which included small and larger SMBs, showed that most are aware of the importance of new technology but many hesitate to invest, in part because of a fear o… […]

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Grocers Use AI, Voice Tech to Manage ‘Black Wednesday’ Crowds

Beyond managing the Black Wednesday chaos with extra staffers and longer hours, a growing number of supermarkets are using technology to improve the shopping experience and turn rushed shoppers in loyal customers who will return again once the holidays are through…. Street Fight

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Daily News: SMB Tech Adoption, Digital-first Agencies, Sharing Personal Data for Personalized Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: SMBs Know They Need Tech but Struggle to Make Right Choices (November 20, 2018) LSA Insider: “Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized business… LSA Insider

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3 LSA Events This Week: Tech Adoption, SMB Bootcamp, Localogy

In a sprint to the finish, LSA is hosting three (count ’em) events this week. Tomorrow is our final SMB digital marketing bootcamp of the year, taking place at Yelp’s office. Later tomorrow afternoon we kick off our second Tech Adoption Summit, which continues on Wednesday in San Francisco. And later this week, on Friday…… […]

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GroceryShop: Walmart SVP on Tech that ‘Bends the Curve’

Walmart has been stepping on the gas in its efforts to extend its audience and keep Amazon and others at bay. Its efforts have won kudos – …

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Biggest Tech Trend for eCommerce in 2019: People-Based Identity

If people-based identity is the new lifeblood of eCommerce, then the identity graph is its beating heart. First- and second-party data keep the heart healthy and strong, while third-party data is anemic and can ultimately lead to system failure…. Street Fight

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Daily News: SMB Tech Adoption Data, Online Holiday Purchases, Google’s Shopping Insights

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit (October 17, 2018) LSA Insider: “We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey…… […]

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Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…… Street Fight

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Daily News: Brands & Influencer Marketing, Growth in Mobile, Tech Giants Partnership

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Finds Most Brands Will Spend More On Influencer Marketing (July 20, 2018) MediaPost: “Multinational brands are planning to increase their spending on influencer marketing in the next 12 months, … LSA Insider

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How is Wearable Tech Going to Change Local Search?

Consumer search is evolving. We’ve already seen the change from desktop/laptop search to mobile search, and now we’re seeing the change from mobile search to voice search. Alpine.AI has estimated that about 1 billion voice searches are already being made on a monthly basis by users, and ComScore is predicting that 50% of all searches…… […]

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