Posts Tagged Takes

With Rover, David Arkin Takes a Mobile-First, Enjoyable Approach to Local News

American Hometown Publishing details how the company’s brand-new publication Rover—launched two weeks ago in suburban Nashville—aims to present news to its readers as an “enjoyable experience.”… Street Fight

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GroundTruth Takes on Cost-Per-Visit ROI with New Platform

The company announced the rollout of its Ad Manager platform, which will calculate the cost-per-visit for campaigns along with provide other services. GroundTruth says this is the first location-based ROI metric of its kind for mobile advertising…. Street Fight

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How a New Active Wear Brand Takes on the Big Guys

California-based Vuori Clothing started as a brand focused on yoga wear for men, and was (and still is) heavily reliant on using hyper-local marketing efforts to build brand awareness. Street Fight recently caught up with marketing VP Nikki Sakelliou to talk about the company’s local efforts…. Street Fight

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30A Takes Its Local Media Success Story 5,637 Miles to Moscow

Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $ 2.2 million last year and projected to reach $ 3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike […]

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Google Takes Offline Store Visits, Sales Measurement Mainstream

At Google’s “Marketing Next” event today the company made several significant onine-to-offline targeting and analytics announcements: Location extensions are coming to YouTube ads Offline store visitation measurement for YouTube ads Expanded availability of in-store sales measurement for AdWords On the third bullet, Google has bee… LSA Insider

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The Google My Business API Takes Another Step Forward

Google has many paths for sourcing local content, from user edits to third party licensed data, but none provides as comprehensive or accurate a source of truth as data that comes directly from businesses, so there’s every reason to remove friction from that path wherever possible. … Street Fight

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As Local-Mobile Search Takes off, Google Expands “Store Visits” Metrics, Readies Beacons for SMBs

Today in San Francisco Google held its Performance Summit, which is focused on advertising and analytics. There were a number of announcements that came out of the event. Here is a brief overview of what was announced: New “promoted pins” on Google Maps. The company also announced new business landing pages that can be customized…… […]

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Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing

Data is changing the way large restaurant groups cater to their highest-value customers. Richard Sandoval Restaurants, the upmarket restaurant group with more than 35 locations worldwide, is looking for more strategic ways to use data for customer retention and acquisition. It has started harnessing its email database to make more data-driven decis… Street Fight

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Daily News: Facebook’s Notify App, Fraud Takes $1 of Every $3 Spent on Digital Ads, Beacon Best Practices

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Will Facebook’s Notify App be Good for Publishers? (October 22, 2015) LSA Insider: “Facebook is reportedly testing a new app called Notify, a stand-alone app that aggregates select publisher content and sends us… LSA Insider

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Communication Skills in Business: What it Takes to be Influential

Effective communication plays an important role in almost every aspect of business. Organizations that implement good communication practices tend to have more loyal and motivated employees, more unified workplaces, and more solid relationships with clients. For business leaders, good communication skills on all platforms, from email and i… SOHO Business Group » Marketing & Sales

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