Posts Tagged take

It’s Time To Take The Digital Media Plunge – TV News Check

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Daily News: Proximity Tech, Big Brands Take On Ad-Blocking, Driving Customer Engagement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Taking Proximity Tech Beyond Promotional Offers (September 16, 2016) Street Fight: “Beacon technology also affords retailers a number of other opportunities to reach and engage with customers beyond si… LSA Insider

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As Local’s Complexity Grows, What Does It Take to Build a Sustainable Agency Business?

“There are two paths for consultants or small agencies today,” writes David Mihm. “Either be a generalist who’s aware of all the major channels, and the kinds of businesses that are good fits for those channels, or develop an incredibly deep focus in a particular channel, and make a name for yourself as the go-to […]

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Political TV ads start to take over Fort Myers, Naples airwaves – The News-Press

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MJ Thornburg’s Take on SMB ‘Digital Brandformation’ (From NextWaveSMB)

Local marketing strategist MJ Thornburg (YP, ATT, PacBell) is a top advisor for us, and has long been focused on an SMB’s “digital brandformation.” We featured her today on our sister NextWaveSMB blog, which is entirely focused on SMB marketing strategies. To Thornburg, SMBs have really got to focus on using digital to creatie a […]

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Service for a Price: Most Brands Take a Shortsighted Approach to Customer Care

Customer service is one of my “issues.” Despite lots of data showing its importance to brands and marketers, it remains elusive — most customer service experiences (on the phone or in stores) are mediocre to bad. And most brands pay insufficient attention to service, despite their lofty rhetoric to the contrary. What triggered thi… Screenwerk

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Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

There has been a lot of backlash from Starbucks customers after the company changed the mechanism of its My Starbucks Rewards program last month from frequency-based rewards to dollars spent. The switch is informative for other retail brands, and indicates that personalization is key. … Street Fight

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The Remains of The Newspaper Business (and Ken Doctor’s Take)

Over the past 20 years, we’ve viewed newspapers as “the leading laboratory” of interactive local media. While the funding and execution could always have been greater, newspapers have trotted out project-after-project in hyperlocal, promotions, online video, vertical sites, shopping products, social media and digital agencies. With the po… Peter Krasilovsky’s Insights on Local Digital Marketing

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Facebook search tools take aim at Twitter’s relationship with news

Facebook is updating its search tool to make it easier for users to find things that interest them among the 2 trillion items archived by the company’s index. The update boasts personalized search suggestions, the ability to search through public posts in addition to those made by friends […]

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Apple Maps Listings Take #1 Position In iOS 9 Safari Local Search Results

Like many iPhone owners I downloaded iOS 9 yesterday, after a couple of false starts. The new OS has some nice new features but isn’t radically different. But there are some meaningful changes especially when it comes to search and local search in particular. I was on a panel yesterday at #Entrata Summit in Utah. […]

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