Posts Tagged survey

State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey

It’s a truism in tech businesses that you should be just a little ahead of your customers, but not too far beyond their current focus. Street Fight’s third annual State of Hyperlocal survey aims to assist in that, as well as help companies prioritize their R&D and product marketing and development. … Street Fight

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Survey: Most Local Retailers Don’t See Amazon As a Threat

A new survey of 500 small business retailers conducted by Netsertive presents a number of interesting findings. The study sought to determine their strategies and tactics for the upcoming holiday shopping period. Despite an increasing number of retailers running early promotions in advance of Black Friday, these smaller retailers were still follo… LSA Insider

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Daily News: 2017 SEO Ranking Factors, Survey on Paid Influencer Posts and Cumulus Media Radio Hosts Turned Video Endorsers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Apple Search Ads App Showing Strength in Downloads (October 27, 2017) Search Marketing Daily: “Less than a year from its launch, Apple Search Ads now ranks No. 3 and No. 4 in the universal…… […]

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Survey: Enterprise Marketers Are Increasing Local Digital Mix

As enterprise local marketers become experienced with digital tactics they originally used to promote their corporate sites, they are getting more savvy about digital marketing. Today, most of them spend less than a third of their digital budgets on local campaigns and programs, but 40% say they are increasing the local mix. … Street Fight

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Survey: Awareness, Paperwork Main Barriers to Accessing Co-op Billions

While people debate the ultimate figure, LSA and others estimate that about half of the nearly $ 70 billion allocated to fund co-op advertising programs goes unused every year. That’s a staggering amount of money left on the table. There’s a perception that that co-op money is harder to get or less available than it used […]

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Survey Says SMB Retailers Will Give Up Physical Stores within Decade

Much has been made of retail store closures and layoffs. Many in the industry are referring to this as the “retail apocalypse.” Now, a survey of 200 small businesses from GetApp argues that in a decade physical stores (for these respondents) will be gone. The survey of “over 200 US-based business respondents, who run both an…… […]

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Survey: Merchants Gain Social Media Sophistication, Rate it Most Effective Tactic

Over the past several years, Street Fight has seen these local merchants shift their marketing budgets away from traditional media like newspapers, print Yellow Pages, and local broadcast towards digital marketing and media. That trend continues in a new survey that we conducted earlier this year…. Street Fight

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Survey Offers Traditional Retailers a Mobile Blueprint for Survival

During the Place Conference there was a session called “Retail 2.0: Using Location Intelligence to Beat Amazon.” At the end there was a debate about whether digital technology could improve the in-store experience and increase customer loyalty. Opinions were split, with Mark Marinacci of Swirl representing a more bullish view about tech… LSA Insider

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Largest Survey of SMBs Shows Advertisers Seizing Control of … – Benzinga

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Survey: How National-to-Local Marketers Plan to Grow Their Digital Budgets

Street Fight recently surveyed decision makers at over 200 national-to-local marketers and found nearly half of them spend a third or more of their digital marketing budget in support of their franchises, branch offices, and distributors. The majority said they planned on increasing spending on social and mobile marketing, with email, display, and … Street […]

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