Posts Tagged survey

Survey: SMBs Know They Need Tech but Struggle to Make Right Choices

Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine their attitudes toward technology investment and adoption. The survey, which included small and larger SMBs, showed that most are aware of the importance of new technology but many hesitate to invest, in part because of a fear o… […]

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Survey: Marketers Toss Out Valuable Location Data

What if seemingly inconsequential data—and location data, in particular—could actually be re-harnessed and used to provide additional revenue-generating opportunities for brands? That’s the concept behind a new report out from the global geolocation data and services provider Digital Element…. Street Fight

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Borrell Local Advertiser Survey: 7.7 Marketing Channels Being Used

Getting a fix on “local” spending isn’t easy. Forecasts from BIA, Borrell and others suggest it will be over $ 150 Billion this year. But that’s putting all …

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Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics

Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is using location data to make their overall local digital marketing more effective…. Street Fight

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Daily News: USA Today Network’s LOCALiQ, Facebook’s New Ad Features, Adobe’s Voice Survey

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. USA Today Network Launches SMB Marketing Service LOCALiQ (September 11, 2018) LSA Insider: “Yesterday, Gannett’s USA TODAY NETWORK announced the release of their new marketing service for small busin… LSA Insider

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Innovation Leader Survey: Funding Follows ‘Impact’

More companies that consider themselves “innovators” are swinging for the fences and seeking radical change to their traditional products. That’s according to a new survey of 270 …

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Survey: SEO Least Popular Strategy for Enterprise Digital Marketers

Search engine optimization (SEO) has evolved over the years, with many people pronouncing it “dead” periodically. Regardless of the label we use, digital presence management and optimization for search remains a critical marketing tactic. In the past 20 years SEO has dramatically changed and become more complex as the market has sh… LSA Insider

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State of Innovation Survey: More Focus on ‘Transformational’ Innovation

More companies that consider themselves “innovators” are swinging for the fences and seeking radical change to their traditional products. That’s according to a new survey of 270 leaders by Innovation Leader and KPMG. Some findings: Tech, healthcare and financial services were determined as the most advanced/aggressive in applying… Peter Krasilovsky/ Local, Vertical + SMB Tech […]

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Survey: Social Advertisers Missing Critical Components in Data Ownership

Unified’s report found significant confusion on the topic of social advertising data ownership, with most marketers not knowing what happens to their data if they switch agencies or whether there is a way to independently verify the information in their wrap-up reports…. Street Fight

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State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey

It’s a truism in tech businesses that you should be just a little ahead of your customers, but not too far beyond their current focus. Street Fight’s third annual State of Hyperlocal survey aims to assist in that, as well as help companies prioritize their R&D and product marketing and development. … Street Fight

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