Posts Tagged Super

Whole Foods Comes Out a Brand Winner on Super Bowl Sunday

Eagles fans weren’t the only ones cheering about Super Bowl LII on Sunday. Upscale grocery chains like Whole Foods saw increases in foot traffic in the hours before kickoff, even while multi-purpose stores like Walmart saw fewer shoppers than normal, according to newly released data from Simpli.fi…. Street Fight

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Super Bowl Ads: Are Politics the New Sex?

At $ 5 million for 30 seconds, you better hope your Super Bowl ad generates buzz. Past campaigns have used humor, sex, cute animals and sentiment to capture attention. Some have consciously sought to generate controversy — usually involving sex (e.g., the old GoDaddy, Carl’s Jr.). This year politics took the place of sex as […]

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Super Retailers Face Super Location Data Problems

Managing location data across hundreds and thousands of locations requires dedicated resources to scale the data and change it. Just as importantly, a business must treat location data as a competitive asset, organized and managed like inventory. … Street Fight

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#PuppyMonkeyBaby: Does Creepy/Funny/Sad Super Bowl Advertising Really Work?

Sunday’s relatively boring Super Bowl was apparently the third most watched TV show of all time. With about 112 million viewers, on average, it came in only behind last year’s Super Bowl and the one before that. Advertisers reportedly paid $ 5 million for a 30-second spot. I didn’t see all the ads during the […]

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InboundCon Super Early Bird Tickets | Now on Sale!

InboundCon Super Early Bird Tickets | Now on Sale!

Have you got your tickets for InboundCon 2015 yet? If so, you are one of the lucky ones. We only have 75 Super Early Bird tickets available at $ 399.00 for individuals and $ 349.00 for groups of 2+. Prices will go up to $ 699.00 (individual) and $ 649.00 (groups 2+) so don’t miss […]

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Super Bowl Ads: Who Won and Who Just Wasted Their Money? (Hint: Most Did)

There’s considerable evidence that the majority of Super Bowl advertising — indeed advertising in general — doesn’t do much for the involved companies and brands. Yet Super Bowl ads have become a form of entertainment. We anticipate them, discuss them, critique and rate them and watch them on YouTube, Hulu and elsewhere rep… ScreenwerkScreenwerk

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Here’s How Marketers Are Using Mobile This Super Bowl

In an age when marketers can reach a hundred million people each day by lunchtime, the draw of the Super Bowl’s 184 million viewers has lost some of its luster. But Madison Avenue is focusing on another number: $ 14.3 billion. That’s the amount that consumers plan to spend on food, beer and other goods […]

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Will Early Exposure to Super Bowl Ads Destroy Their Impact?

I love the entertainment value of the Super Bowl ads — as do most Americans. However I’ve increasingly come to see the now $ 4 million spent on 30 seconds of airtime as a major waste from an advertiser perspective. While a few marketers will undoubtedly score big, there’s mounting third party data that shows […]

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Super Bowl forecast in Charlotte: 1.2 million to 1.3 million viewers – Charlotte Business Journal (blog)

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Super Bowl forecast in Charlotte: 1.2 million to 1.3 million viewers – Charlotte Business Journal (blog)

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