Posts Tagged Study

Study: 57% of Marketers Say Elevating CX is a Top Priority

Providing consumers with rich customer experiences (CX) has always been important for brands. However, as time has passed, consumer expectations have risen as a result of CX innovators and leaders pushing beyond the conventional CX. As a result, consumers expect more personalized, compelling and enjoyable experiences at every stage of the purchase … LSA Insider

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Study: 79% Research Online Before Making a Large Purchase In-Store

Online channels have transformed the way consumers discover and research products, easing the process and subsequently allowing them to make more informed purchasing decisions. Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands. A recent survey of 500 consumers from Netser… LSA […]

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Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing

The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues in the small business (SMB) marketing space with new data coming out from a recent Clutch survey of 351 small business owners.  The study looks at SMB spending on digital marketing and according to the survey,…… […]

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Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

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Study: Websites Are Most Used Channel When Researching Products

On average, consumers spend nearly a third of their day engaging with digital content via various devices including smartphones, laptops, tablets, etc. Consumers turn to digital channels for more than just entertainment, conducting comprehensive actions like looking for jobs, monitoring the news and conducting research on potential product purchase… LSA Insider

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Case Study: Connecting with More Patients with Digital Marketing [Video]

Case Study: Connecting with More Patients with Digital Marketing [Video]
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Study: Over Half of Consumers Prefer to Shop In-store to ‘Interact with Products’

Although an increasing number of consumers are beginning to purchase items online regularly, the in-store experience still has its benefits in the eyes of customers. Understanding the when, where and why consumers purchase is crucial in building effective brand and SMB experiences. According to a recent report, the top reason consumers preferred to… LSA Insider

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Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Partnering with the in-product consumer sharing platform Vivoom, Crayola launched a holiday-focused campaign in the fourth-quarter of 2017. Consumers were encouraged to record videos of themselves, using a Crayola-branded filter, and then share those videos across social media as personalized holiday cards…. Street Fight

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Case Study: How a Brooklyn Retailer Brings E-Commerce Shoppers In-Store

As a local store selling gifts and other mid-century modern vintage items in Brooklyn, New York, Woods Grove has a hard time competing with national chains. But the local retailer has managed to piggyback on the success of e-commerce heavyweights like Everlane and Tradesy…. Street Fight

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Study: Top 5 Most Effective Digital Channels for Marketers

Email has long been seen as the most effective digital marketing tactic by many marketers. While some believe it still is, a new study argues there’s less of a consensus today. According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel. Following that was content marketing…… […]

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