Posts Tagged Study

Daily News: The Promise of Location, Marketers’ Media Dollars and PlaceIQ Study on Integrated Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Promise of Location: A Better Customer Experience (September 14, 2017) LSA Insider: “One of LSA’s slogans is “The Promise of Local Marketing.” But what does that mean; what is that “promise… LSA Insider

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Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and […]

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Study: Smart Speakers Driving Increase in Audio Listening

Traditional music radio has been disrupted by digital platforms (Spotify, Pandora, etc.). Especially younger users now opt for more personalized, on-demand options vs. AM/FM. Now smart speakers (Amazon Echo, Google Home) are starting to increase audio consumption across the board and may boost traditional radio as well. According to a new study fro… LSA Insider

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Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search

Consumers on the path to purchase bounce from media to media, online to offline and back again. This is why marketers started talking about the importance of a “multi-channel” or “omni-channel” approach. Marketers who once saw media in silos are now beginning to approach it holistically, striving to “be there” when and where consumers a… […]

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Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech

As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis…. Street Fight

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Study: Brands Will Outspend SMBs on Local Advertising by $9B This Year

In the battle for local-market visibility, brands and enterprises are outspending SMBs. Though local businesses are far more numerous, larger brands and retailers have many more resources for exposure in local markets. As they wake up to the importance of local to mobile users, brands are shifting priorities and budgets. This year they are expected… […]

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Case Study: Auto Shop Outsources Social Ad Campaigns

As social media advertising becomes more pervasive, businesses have to do more to get noticed. At Reliable Auto Repair in San Jose, California, Operations Manager Michael Jidkov says the hardest part about reaching customers on Facebook, Google, and Yelp is standing apart from the competition…. Street Fight

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Study shows material impact of reviews on CTRs and purchase intent

With Google using ratings and reviews in the mix of local ranking signals, they’re more important and impactful than ever. This is generally understood. However, local SEO firm BrightLocal sought to more precisely document that impact with two related studies, on the impact of reviews on consumer Local Pack CTRs and on consumer trust and…… […]

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Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of […]

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Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations, personally designing and managing the distribution of digital coupons quickly became a hassle…. Street Fight

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