Posts Tagged Study

Study: SEO Suffers From Lack of Context

Consumers frequently use the same terms in different ways, making it a challenge for marketers to accurately understand their online queries. Professors Jia Liu and Olivier Toubia found that digital marketers are at a distinct disadvantage as they attempt to infer content in quantifiable ways…. Street Fight

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Study: Desire to Excel in CX Is Driving In-House MarTech Growth

According to chiefmartec.com’s MarTech Landscape infographic, there are almost 7,000 companies providing marketing technology in the market. This is a huge jump from the 150 listed companies in the 2011 version of the graphic. Globally, the MarTech industry is estimated to be a $ 100 billion market, with half of that concentrated in North America […]

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Study: 71% of Amazon Advertisers Spend 25% of Digital Ad Budgets on Amazon

Amazon remains a force to be reckoned with in the e-commerce marketing, accounting for 53% of all e-commerce sales growth in 2016 and 5% of total retail sales in US. And according to a recent report, that growth has extended into the digital advertising market. Third Door Media’s “Amazon Advertising Forecast 2019” revealed that 71%…… […]

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Case Study: Zipsprout Fosters Awareness of Local Brands via Non-Profit Sponsorships

For enterprise companies looking to expand into new markets, Zipsprout’s micro-sponsoring of local non-profits offers an innovative way to go about supplementing traditional media spend…. Street Fight

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Study: Search & Social Predicted to Drive 67% of Global Ad Growth by 2020

Digital advertising channels continue to dominate the global ad market. In 2017, for the first time ever, global digital ad spend surpassed TV advertising. In terms of the market as a whole, a recent forecast expects a global ad marketing expansion of 4.5% this year and 4.2% in each of the next two years. And…… […]

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Study: How Online Review Sentiment for Restaurants Differs by Location & Platform

By now, marketers have realized the significant role that online reviews play in the path to purchase journey. Consumers trust in online reviews, in fact, 84% trust them just as much as personal recommendations. Additionally, the average person reads seven reviews before electing whether or not to visit a business. There’s no shortage of platform… […]

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Case Study: ReachLocal’s Facebook Smart Technology in Action

Case Study: ReachLocal’s Facebook Smart Technology in Action
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Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it…. Street Fight

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How Local News Publishers Can Win SMB Ads Against Facebook: A Case Study

We know that local news providers can compete with Facebook for brand advertisers. But what about publishers also capturing SMBs—is that too much of a stretch? Michael Dinan, editor of the profitable local news site New Canaanite in suburban Connecticut, has some answers…. Street Fight

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Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions

Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions
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