Posts Tagged Study

Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it…. Street Fight

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How Local News Publishers Can Win SMB Ads Against Facebook: A Case Study

We know that local news providers can compete with Facebook for brand advertisers. But what about publishers also capturing SMBs—is that too much of a stretch? Michael Dinan, editor of the profitable local news site New Canaanite in suburban Connecticut, has some answers…. Street Fight

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Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions

Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions
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Study: Consumers Primarily Buy In-Store, Browse on Desktop, Mobile and Voice

Retail behaviors have become increasingly complex, as consumers are faced with more options when it comes to researching and purchasing goods and services. The distinction between online and offline is fading for consumers who are on the path to purchase. However, despite the growing concerns of the “retailpocalypse,” data show consumers still … LSA Insider

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Study: 57% of Marketers Say Elevating CX is a Top Priority

Providing consumers with rich customer experiences (CX) has always been important for brands. However, as time has passed, consumer expectations have risen as a result of CX innovators and leaders pushing beyond the conventional CX. As a result, consumers expect more personalized, compelling and enjoyable experiences at every stage of the purchase … LSA Insider

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Study: 79% Research Online Before Making a Large Purchase In-Store

Online channels have transformed the way consumers discover and research products, easing the process and subsequently allowing them to make more informed purchasing decisions. Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands. A recent survey of 500 consumers from Netser… LSA […]

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Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing

The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues in the small business (SMB) marketing space with new data coming out from a recent Clutch survey of 351 small business owners.  The study looks at SMB spending on digital marketing and according to the survey,…… […]

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Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

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Study: Websites Are Most Used Channel When Researching Products

On average, consumers spend nearly a third of their day engaging with digital content via various devices including smartphones, laptops, tablets, etc. Consumers turn to digital channels for more than just entertainment, conducting comprehensive actions like looking for jobs, monitoring the news and conducting research on potential product purchase… LSA Insider

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Case Study: Connecting with More Patients with Digital Marketing [Video]

Case Study: Connecting with More Patients with Digital Marketing [Video]
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