Posts Tagged Stronger

YP CEO Jared Rowe Sees Print As Part of Stronger, ‘Blended’ Offering

I was surprised by Jared Rowe — who is quite bullish on the value of print and premise sales. The high-energy YP CEO, who joined the company from Cox Automotive Media Solutions in September, likes YP’s print assets and its local sales force. I had a chance to speak with Rowe this morning by telephone……. […]

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FTC Pushes for Stronger Data Security Practices

Data breach has been big news lately.  And with big data dictating that more information be collected and stored, it seems inevitable the trend will continue. While some states are looking at new data breach laws, the FTC has been enforcing them for some time already. The FTC pursues some cases under specific regulations such…… […]

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Daily News: Mobilegeddon Impact on Mobile-Friendly Sites, FTC Pushing for Stronger Data Security

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, commerce and more: Chart: How Mobilegeddon Impacted Mobile-Friendly SMB Websites (September 2, 2015) LSA Insider: “Majority of SMB websites aren’t mobile friendly, but of the ones that are saw on average a 10.8% increase in page vie… LSA Insider

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Seeking Stronger Brand Appeal, JiWire Rebrands As ‘NinthDecimal’

Yesterday location-based mobile ad network JiWire announced that it had changed its name to “NinthDecimal,” with a new focus on “audience intelligence.” Location is still there but it’s more in the background. In its marketing copy the company says that it’s “building the most comprehensive understanding … ScreenwerkScreenwerk

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