Posts Tagged Strategies

#LSA18: Local-Social Engagement Strategies for Brands

It’s no secret that the social media landscape, especially for multi-location brands, has changed rapidly in recent years. With the focus on hyper-local messaging and presence versus that at the corporate/national level, brands looking to make authentic connections with their target consumers, especially with the intent to increase revenue and ma… LSA Insider

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Weekly News: Digital Strategies for Retailers, Voice & Non-Voice Queries, Facebook’s Ad Targeting Tools

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Galvanizing Retail: Digital Strategies Can Save Brick-and-Mortar Stores (March 21, 2018) LSA Insider: “The secret to avoiding complete retail devastation is … LSA Insider

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Galvanizing Retail: Digital Strategies Can Save Brick-and-Mortar Stores

On Wednesday, March 28, inMarket and the LSA will be hosting a free webinar about using big location data to predict retail closures, trends and opportunities. Register here. Here’s a not-so-fun fact: 2017 set the all-time record for retail store closures, according to Fung Global Retail & Technology. Some have been tempted to predict it as…. […]

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Daily News: SEO Strategies for Voice Search, Social Media Spending, Building Local Engagement with SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases (March 22, 2018) Street Fight: “In surveying more than 4,000 global consumers, Episerver found that although nearly 40%… LSA Insider

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Geotargeted Marketing Strategies: Using Location Data to Engage Banking Consumers – The Financial Brand

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Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns…. Street Fight

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Digital Marketing Trends & Strategies to Fall For

Digital Marketing Trends & Strategies to Fall For

When you think o… ReachLocal Blog

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8 Local Presence Management Strategies to Attract More Nearby Customers

When shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack is marketing gold for local businesses that want to increase foot traffic – but scoring a spot in the top three search results doesn’t happen by accident. Today I…… […]

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Daily News: Local Presence Strategies, Location Is Consumer Data, McDonald’s Reviewing “Local”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 8 Local Presence Management Strategies to Attract More Nearby Customers (July 13, 2017) LSA Insider: “Local marketers can apply these tactics to help clients improve online visibility, increase local s… LSA Insider

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Daily News: Importance of Review Strategies, Location ‘Long-Game,’ New MomentFeed Executive

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Reach for the Stars with Review Management (July 7, 2017) LSA Insider: “Local reviews are heavily weighted in search algorithms and local marketers need to have a review strategy for clients.” The Lo… LSA […]

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