Posts Tagged State

The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report

Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of Local SEO” report. The findings are based on a survey of roughly 1,400 local marketers, representing agency and in-house marketers from both small and large organizations. SEO used to be the top digital marketing focus for most … LSA Insider

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Weekly News: Moz’s ‘State of Local SEO’ Report, Mobile Shopping, Google Search Counts

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local … LSA […]

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Daily News: ‘State of Local SEO’ Report, Digital Brand Storytelling, Mobile’s Role in Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018) LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published … LSA Insider

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Facebook and Google are still breaking campaign laws, says Washington State – Fast Company

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Q&A with Mike Blumenthal about GatherUp and the State of Reviews

The review management company co-founded by Mike Blumenthal, GetFiveStars, recently changed its name to GatherUp. I caught up with Mike to find out what prompted the name change and about his perceptions of major trends in the online reputation segment.  GS: What problem were you trying to solve when you started GetFiveStars? MB: When I started… LSA Insider

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State of Innovation Survey: More Focus on ‘Transformational’ Innovation

More companies that consider themselves “innovators” are swinging for the fences and seeking radical change to their traditional products. That’s according to a new survey of 270 leaders by Innovation Leader and KPMG. Some findings: Tech, healthcare and financial services were determined as the most advanced/aggressive in applying… Peter Krasilovsky/ Local, Vertical + SMB Tech […]

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StreetFight’s Q&A With LocalOnliner: The State of B2SMB Platforms

As part of StreetFight’s ongoing series on SMB OS, my longtime colleague Mike Boland engaged me in a Q&A on the state of SMB Platforms and where B2SMB is going. It’s a good read — see what you think. Here’s one quote: “Right now, I think we are at an advanced beginner stage of platforms. […]

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Finding followers – City & State

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Top 7 Quotes from LSA18 : The State of SMB Tech Marketing

1.Location Search is increasingly essential for SMB Storefronts. SMB Antique Store Owner: “Two years ago, we were searched by 5% (of customers); now it is 45%.” 2.Product Integration is nice, but should ultimately be about driving revenues. Kerry Baldwin,VP, advertising performance, Web.com: “At the end of the day, you are kind of thinkin… Peter Krasilovsky/ […]

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Weekly News: Voice Assistants & Local Search, Social Analytics Data, State of Hyperlocal

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Voice Assistants Are Changing Local Search (April 12, 2018) LSA Insider: “The rise in voice search correlates with the increased number of digital assist… LSA Insider

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