Posts Tagged Spending

Social Media Gets the Local Spending Growth, Partly by Default

Social media is widely used — and deemed particularly effective — by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitute for display advertising (and to reach mobile audiences) rather than as a uniquely local or even “social” medium…. Street Fight

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How to Get 10X more Leads From AdWords Without spending 10X More!

The median conversion rate for the pay-per-click industry is 2.35%. What if I told you that you can get 10x that number, without spending 10x more money? In fact, it will only cost you the time it takes to strategize and pay close attention to detail. We’re going to help you fill your funnel with […]

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BIA/Kelsey Estimates Local Ad Spending In California To Reach $18.5B In 2017 – MediaPost Communications

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Mobile Ad Spending Forecasted To Surge – Advertising Specialty Institute (press release)

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Post-Trump, political ad spending won’t be the same – Media Life Magazine

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Daily News: Cyber-Weekend’s Untold Story, New Google Tech, Growth in 2017 MarTech Spending

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Cyber-Weekend’s Untold Story: Bricks + Clicks Dominate Commerce (November 30, 2016) LSA Insider: “It’s not really about how e-commerce is killing stores; the real story is about the synergies of br… LSA Insider

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Donald Trump’s Lack of Ad Spending Is Leaving a Hole In Local Media’s Pocket – Adweek

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More Than 60% Of Cable TV Political Ad Spending Is From PACs And Issues Advertisers, Viamedia Finds – PR Newswire (press release)

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More Than 60% Of Cable TV Political Ad Spending Is From PACs And Issues Advertisers, Viamedia Finds – Yahoo Finance

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Making Sense of the Mobile Marketing Spending Disparity

Consumers’ relationships with media and mobile devices have changed. Advertising needs to change as well. The responsibility is with advertisers and their agencies and service providers to demand the granularity and specificity that you can only achieve with the targeted data you get from mobile advertising. … Street Fight

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