Posts Tagged spend

SMB Optimism Will Translate to More Local Marketing Spend in 2018

BIA Kelsey’s report, titled “Media Firms & Marketers Win More SMB Clients by Designing Intelligent Data Systems,” revealed that SMB performance is on the rise, with over half describing themselves as growing and 60% projecting an increase in revenue. Another third describes their growth and revenue as steady. Intelligent data syst… LSA Insider

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Daily News: 66 New LSA Members in 2017, Internet Ad Growth Stalling, How We Spend Time with Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Twitter, Facebook, Edward Jones, PlaceIQ & 62 Others Join LSA in 2017 (January 2, 2018) LSA Insider: “In 2017, the Local Search Association (LSA) welcomed 66 new members to the association includin… LSA Insider

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Daily News: Retail Is Future of Location Data, SMB MarTech Use, B2Bs Spend Most on Owned Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Retailers Will Drive the Future of Mobile Location Data (December 14, 2017) LSA Insider: “Thanks to indoor location signals, retailers will drive the next generation of mobile location, and mobile … LSA Insider

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Street Fight Daily: Walmart Continues to Innovate, Mobile Video Ad Spend Overtakes Display

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Develops a Personal Shopper Service and Store Without Cashiers… Mobile Video Ad Spend Overtakes Display… Former Orbitz CEO Joins Uber as the Company’s First COO…… Street Fight

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US Local Advertising Spend To Increase 7.6% In 2018 – MediaPost Communications

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Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving ou… LSA Insider

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Google Update to AdWords Budget Spend: What It Means for ReachLocal Clients

Google Update to AdWords Budget Spend: What It Means for ReachLocal Clients

… ReachLocal Blog

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Daily News: Location Data + IoT, How Google Measures Store Visits, Digital Spend to Grow Despite Issues

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Location Is Improving Brand & Consumer Experiences with IoT (September 26, 2017) LSA Insider: “While the use cases of IoT are endless, here are four use cases where location can greatly impact … […]

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Daily News: Local-Social for Brands, Duopoly to Grab 60% of Digital Spend, Old School Marketing Tactics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Multi-Location Brands Can Optimize Local-Social Media (September 21, 2017) LSA Insider: “A recent LSA webinar explored ways multi-location brands and the agencies that serve them can effectively ma… LSA Insider

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Daily News: Mobile Driving Ad Spend Growth, Amazon Is Google for Buying, Retailers Predicting Future

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile is driving most ad spending growth worldwide (September 14, 2017) Recode: “By 2019, advertisers will spend more on mobile than all traditional media, except television, put together.” Why Amaz… LSA Insider

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