Posts Tagged spend

Daily News: The Best Content Distribution Channel, Apple’s iOS 12, Social Media & Holiday Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018) Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to mar… LSA Insider

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Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% … […]

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Koch Bros. Angry At Trump, May Cut GOP Ad Spend – MediaPost Communications

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Daily News: GMB’s Featured Partners Program, Marketers & Voice Activation, Global Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Launches Featured Partners Program (June 18, 2018) LSA Insider: “Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer mor… LSA Insider

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2018 Political Ad Spend Grows, But Digital Media Dips – MediaPost Communications

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Street Fight Daily: Mobile to Take the Lead in U.S. Ad Spend, GDPR Spooks Location Firms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ad Spending to Surpass TV in 2018… The GDPR Is Spooking Location-Targeting Companies… Amazon’s Other Jeff Steps Into the Spotlight…… Street Fight

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Daily News: Mobile Searches & Purchases, Brand Authenticity, Digital Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Smart Speaker Owners Are Becoming More Comfortable Making Purchases (March 23, 2018) Marketing Charts: “In a new presentation, comScore reveals that 30% of Smart Speaker owners have purchased an item o… LSA Insider

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Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing – GeoMarketing (blog)

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SMB Optimism Will Translate to More Local Marketing Spend in 2018

BIA Kelsey’s report, titled “Media Firms & Marketers Win More SMB Clients by Designing Intelligent Data Systems,” revealed that SMB performance is on the rise, with over half describing themselves as growing and 60% projecting an increase in revenue. Another third describes their growth and revenue as steady. Intelligent data syst… LSA Insider

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Daily News: 66 New LSA Members in 2017, Internet Ad Growth Stalling, How We Spend Time with Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Twitter, Facebook, Edward Jones, PlaceIQ & 62 Others Join LSA in 2017 (January 2, 2018) LSA Insider: “In 2017, the Local Search Association (LSA) welcomed 66 new members to the association includin… LSA Insider

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