Posts Tagged spend

Armed With Digital Ad Tools, Advocacy Groups to Spend More on Issue Ads in 2019 – Morning Consult

Armed With Digital Ad Tools, Advocacy Groups to Spend More on Issue Ads in 2019  Morning Consult In past cycles, facing both a divided Congress and an off-electi… Local

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Study: 71% of Amazon Advertisers Spend 25% of Digital Ad Budgets on Amazon

Amazon remains a force to be reckoned with in the e-commerce marketing, accounting for 53% of all e-commerce sales growth in 2016 and 5% of total retail sales in US. And according to a recent report, that growth has extended into the digital advertising market. Third Door Media’s “Amazon Advertising Forecast 2019” revealed that 71%…… […]

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Daily News: The Best Content Distribution Channel, Apple’s iOS 12, Social Media & Holiday Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018) Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to mar… LSA Insider

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Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% … […]

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Koch Bros. Angry At Trump, May Cut GOP Ad Spend – MediaPost Communications

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Daily News: GMB’s Featured Partners Program, Marketers & Voice Activation, Global Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Launches Featured Partners Program (June 18, 2018) LSA Insider: “Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer mor… LSA Insider

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2018 Political Ad Spend Grows, But Digital Media Dips – MediaPost Communications

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Street Fight Daily: Mobile to Take the Lead in U.S. Ad Spend, GDPR Spooks Location Firms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ad Spending to Surpass TV in 2018… The GDPR Is Spooking Location-Targeting Companies… Amazon’s Other Jeff Steps Into the Spotlight…… Street Fight

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Daily News: Mobile Searches & Purchases, Brand Authenticity, Digital Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Smart Speaker Owners Are Becoming More Comfortable Making Purchases (March 23, 2018) Marketing Charts: “In a new presentation, comScore reveals that 30% of Smart Speaker owners have purchased an item o… LSA Insider

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Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing – GeoMarketing (blog)

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