Posts Tagged Social

Study: Search & Social Predicted to Drive 67% of Global Ad Growth by 2020

Digital advertising channels continue to dominate the global ad market. In 2017, for the first time ever, global digital ad spend surpassed TV advertising. In terms of the market as a whole, a recent forecast expects a global ad marketing expansion of 4.5% this year and 4.2% in each of the next two years. And…… […]

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Google+ Nears the End Making Social a Feature Not a Platform for Google

Google has announced that the consumer version of Google+ will no longer be available August 2019. The decision follows a security issue related to the Google+ APIs where profile data was available to apps, though the information wasn’t marked as public. Google detected and resolved the issue in March 2018. While this may have influenced the… […]

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Daily News: New Facebook Partner Categories, Yext Repositioning, Search & Social Driving Ad Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’ (October 10, 2018) LSA Insider: “Today Facebook introduced new Marketing Partner categories: Facebook Marketing Consultants a… LSA Insider

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Daily News: Amazon’s Offline Retail, SMB Website Hacks, Internet Adoption & Social Media Usage

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Go and 4-Star, Amazon Accelerating Push into Offline Retail (October 1, 2018) LSA Insider: “Amazon opened its first cashier-free convenience store, AmazonGo, last year in Seattle. It now has three… LSA Insider

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Daily News: Pinterest’s ‘Shop the Look’ Pins, Purchases on Social Media, Voice Activation Usage

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pinterest’s ‘Shop the Look’ Pins Now Available to SMBs (September 21, 2018) LSA Insider: “This free product-tagging tool allows businesses to tag Pins that feature products they want to sell, hel… LSA Insider

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3 Social Media Marketing Tips to Fall For

3 Social Media Marketing Tips to Fall For

Social media trends—bot… ReachLocal Blog

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Daily News: Amazon’s Ad Business, Google’s New AMP Model, Social Media & Shopping Behaviors

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel (September 19, 2018) LSA Insider: “Despite its proficiency and success in helping marketers achieve a wide range of… LSA Insider

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TripAdvisor Wants to Become Your Social Media Network for Travel

What started as a site for travel reviews is pivoting to become a social media hub for travelers, providing a personalized travel planning experience that combines reviews and recommendations from friends, publishers, and influencers, the company announced Monday…. Street Fight

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Daily News: The Best Content Distribution Channel, Apple’s iOS 12, Social Media & Holiday Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018) Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to mar… LSA Insider

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Daily News: Honesty on Social Media, Visual & Voice Search in SEO, LinkedIn’s New Groups Platform

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Tech Adoption Index Podcast: “Humans Aren’t Resources” (August 20, 2018) LSA Insider: “Gusto is one of the most celebrated business operating in the small business cloud software space, havin… LSA Insider

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