Posts Tagged Social

Daily News: Social Ads Aren’t Driving Conversions, Amazon vs. Retailers, Consumers Forgive Brands Less

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Social Advertising Isn’t Really Driving Conversions (August 29, 2017) eMarketer: “Few consumers are making purchases after seeing a social ad.” Whole Foods Is Now Part of Amazon, Should Retaile… LSA Insider

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Daily News: About Review Rich Snippets, Fallacy of Micro-Moments, Customer Service on Social Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Review Rich Snippets: What They’re For & What They’re Not For (August 28, 2017) LSA Insider: “Review rich snippets are an excellent way to entice your clients’ website visitors to become new … LSA […]

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Daily News: Tapping into Social Ads, 9 SEO Tips for Google Image Search, Updated Social Usage Figures

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tapping into Social Advertising for Local Businesses (July 17, 2017) LSA Insider: “By understanding what local businesses want, the influence of Facebook, and proving ROI, social ads present a big oppo… LSA Insider

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Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search

Consumers on the path to purchase bounce from media to media, online to offline and back again. This is why marketers started talking about the importance of a “multi-channel” or “omni-channel” approach. Marketers who once saw media in silos are now beginning to approach it holistically, striving to “be there” when and where consumers a… […]

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Instagram Collaboration Is Making Social Media Work for Small Businesses

“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners…. Street Fight

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Case Study: Auto Shop Outsources Social Ad Campaigns

As social media advertising becomes more pervasive, businesses have to do more to get noticed. At Reliable Auto Repair in San Jose, California, Operations Manager Michael Jidkov says the hardest part about reaching customers on Facebook, Google, and Yelp is standing apart from the competition…. Street Fight

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Daily News: Measuring Marketing Success, Google & Facebook’s Apps, SMBs Struggle on Social

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 5 Most Important Factors for Measuring Campaign Success (May 25, 2017) LSA Insider: “As new attribution solutions seek to make it easier to determine ‘what’s working,’ measuring campaign succ… LSA Insider

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Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…… Street Fight

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Raise Report: Cuebiq, Social Native, Territory Pick Up New Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Lighthouse AI, Mintigo, Jinn, and Appear Here…. Street Fight

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BIA/Kelsey, Share Rocket partner on local TV station social media ratings – FierceCable

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