Posts Tagged Snapchat

LBMA Podcast: Microsoft Azure + TomTom, Snapchat Object Filters

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Sports Experts, Blulog’s Cool&Go, JCDecaux + Neustar, Bluedot signs Transurban. Correction: Waze+AllState. Special mention: Radio.Garden… Street Fight

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Daily News: Snapchat Invests in Local, Pain Points with Geo-Data, Washington Post & Nextdoor Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Snapchat Goes All In On Local Advertising (July 21, 2017) LSA Insider: “Enhancements and partnerships have improved Snapchat’s user experience and made the channel a more enticing advertising veh… LSA Insider

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Snapchat Goes All In On Local Advertising

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point this week when its stock fell below the IPO price of $ 17 per share. But if Snap’s recent moves are any indication, the company […]

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Snapchat Expands Its Foray Into Local with Snap Map

Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real…. Street Fight

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Daily News: Podcast with The Small Business Web, Snapchat & Factual Partner, Vendasta & Empyr Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target Podcast: Sunir Shah, Co-Founder, The Small Business Web (June 13, 2017) LSA Insider: “LSA’s Charles Laughlin spoke with Sunir Shah, co-founder of The Small Business Web, to talk about bring… LSA Insider

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Daily News: Agencies Expect Profitable Growth, Snapchat vs. Instagram, Internet Ad Rates Soar

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Agencies Are Confident About Profitable Growth This Year. Where Will it Come From? (June 9, 2017) Marketing Charts: “Some 86% of agencies are confident that this year will be better than last in terms…. […]

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Daily News: Apple’s New HomePod, Snapchat Buys Placed, Value of Knowing Customers Across Devices

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Apple’s New HomePod Smart Speaker Changes and What It Doesn’t (June 6, 2017) LSA Insider: “Apple made the widely expected announcement of a competitor to Amazon Echo and Google Home: HomePod a… LSA […]

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Daily News: Privacy & Location Marketing, 9 of 10 CPG Purchases Are Offline, Snapchat Self-Serve Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target Podcast: Stacey Gray, The Future of Privacy Forum (April 18, 2017) LSA Insider: “Any discussion about the future of location-based advertising is incomplete without an examination of privacy…. LSA Insider

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Imagining a Local Search Pathway for Snapchat

Snapchat may be considered by many to be “the next Facebook,” but its approach to social media and interactions couldn’t be more different. From its emphasis on moments to the uneasiness the founders have with ad personalization, the company is certain to blaze a trail all its own the the local space…. Street Fight

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MomentFeed Uses Location Data to Boost ROI on Snapchat Campaigns

MomentFeed is announcing the addition of Snapchat geofilters to its social marketing platform this morning, as the digital marketing firm inches closer to becoming a one stop shop for multi-national brands looking to fully capitalize on social advertising formats…. Street Fight

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