Posts Tagged SMBs

Facebook Helps Online SMBs Go Offline with Macy’s Pop-up Stores

As of the most recently disclosed data, Facebook has 6 million advertisers and “more than 80 million small businesses” with active Facebook Pages on a global basis. On the Q3 earnings call last week, Facebook COO Sheryl Sandberg said, “Over 90 million businesses rely on Facebook pages to reach potential customers for free.” By d… LSA Insider

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Weekly News: Rep. Management Evolution, Local Search Growth, Google Assistant Calling SMBs

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Q&A with Mike Blumenthal about GatherUp and the State of Reviews (October 28, 2018) LSA Insider: The review management company co-founded by Mike Blumenth… LSA Insider

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Report: 54% of SMBs Are DIY-ing, but Larger SMBs More Likely to DIFM

For nearly 20 years there has been a heated debate about small businesses (SMBs), digital marketing and self service. The basic industry bias has always been that sales reps or some human involvement is required to close sales and that most SMBs won’t “self-serve.” There are still many people who would maintain that today. However… […]

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Daily News: Gap between Marketers & SMBs, World’s Most Valuable Brands, AR, VR & Chatbot Considerations

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Two Events Illustrate Widening Gap between Marketers and SMBs (October 15, 2018) LSA Insider: “Reflecting on the two events over the weekend I was struck by the widening gulf between the technical soph… LSA […]

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Two Events Illustrate Widening Gap between Marketers and SMBs

Last week we held two back-to-back events in New York at Yelp’s offices. The first, Localogy, was for agencies and focused on advanced local marketing tactics and other issues, such as automation and machine learning. It was a great event and many of the attendees were especially appreciative of a highly technical presentation from Moz&#821… LSA Insider

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Amazon Furthers Embrace of SMBs with Storefronts

What Amazon has done is create a channel for the entrepreneurial impulse of small business owners that would appear to sidestep local commerce completely. But has local really been removed from the equation?… Street Fight

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Will Scam/Spam Calls Cripple Inside Sales to SMBs?

Most small businesses that rely on phone calls need to answer the phone. But increasingly telemarketers and spam are clogging phone lines, especially on mobile devices. A company called First Orion has released its “Scam Call Trends and Projections Report” for 2018. The scary headline is: next year nearly 50% of mobile calls will be…… […]

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Pinterest’s ‘Shop the Look’ Pins Now Available to SMBs

Previously only available to big brands, Pinterest’s “Shop the Look Pins” are now available to all businesses. This free product-tagging tool allows businesses to tag Pins that feature products they want to sell, helping Pinterest’s over 250 million active monthly users go from discovery to purchase. The tags appear as white dots that users… LSA […]

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Amazon: The Path to DIY E-commerce for SMBs

According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from small and medium-sized businesses (SMBs). In the U.S. alone, more than a million SMBs are selling on Amazon with the top categories including health and personal care, home, electronics, beauty, apparel, sports and toys. Ad… […]

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Daily News: Amazon & DIY E-commerce for SMBs, Google Ads Interface, Marketers & Voice

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon: The Path to DIY E-commerce for SMBs (August 6, 2018) LSA Insider: “According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from… LSA […]

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