Posts Tagged SMBs

Radio: The ‘Surprise’ Choice Of SMBs – Radio & Television Business Report

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Local Campaigns: Google Automating Ads for SMBs and Everyone Else

At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new ad units, tools and analytics. Among them are: Responsive Search Ads Local Campaigns Maximize lift/smart bidding on YouTube Smart Shopping campaigns All these categories have in common that they’re highly automated and some of them are … LSA Insider

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Daily News: Google Store Visits for SMBs, Mobile App Marketing & Local SEO, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Store Visits Reporting: Now Available to SMBs (July 9, 2018) LSA Insider: “New “per-store” reporting will roll out globally by the end of the month. It will be available to all advertisers r… […]

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Brands More Skeptical of Facebook than SMBs in Wake of Controversies

Although most multi-location brands say they’re not changing how they use Facebook for marketing, well over one fourth of the ones that use it are re-examining or decreasing their use of it due to recent scandals, according to Street Fight’s latest survey of enterprise local marketers…. Street Fight

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With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs

In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market…. Street Fight

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RBC’s ‘Ownr’ Aims to Convert SMBs to Banking Customers

Banks are an essential cog in the wheel for SMBs. While they’ve been increasingly disintermediated in the digital era, they are often relied on for loans/credit, payments, notary and other services. Can they put themselves front-and-center for SMBs? That’s the goal for RBC Ventures, a Toronto-based arm of The Royal Bank of Canada, which serves […]

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InfusionSoft CEO: 175,000 Users, ‘Still Friggin’ Hard to Reach SMBs’

InfusionSoft is a little off the local radar, relying on direct marketing channels rather than a sales force to sell its platform of CRM-oriented services to SMBs. But it ranks as an industry leader with 175,000 users and 500 employees. CEO and founder Clate Mask, in a keynote at The B2SMBi Leaders Forum in San […]

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Do SMBs Need Websites in 2018?

SMB Websites have gotten much cheaper to host and maintain, and improved functionality can make them a “hub” for marketing activities, such as voice search, local search, listings/IYP and social content. But given changes in search technology, do SMBs really need them? Naysayers are suggesting that “no click search” on Google, which highlig… Peter Krasilovsky/ […]

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Daily News: SMBs In-House Digital Marketing, Google’s ‘Reach Planner’, Authentic Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing (April 10, 2018) LSA Insider: “The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues….. […]

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Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing

The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues in the small business (SMB) marketing space with new data coming out from a recent Clutch survey of 351 small business owners.  The study looks at SMB spending on digital marketing and according to the survey,…… […]

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