Posts Tagged SMBs

BuzzBoard’s Lem Lloyd at The B2SMB Summit: Close to 3,000 Signals Measure SMBs’ ‘Digital Health’

SMBs don’t really know how their digital channels are performing for them, and need better metrics to have the confidence to make investments in their digital future. That’s what BuzzBoard and other data intelligence platforms are working to provide. At BuzzBoard, close to 3,000 signals are analyzed from both first person and third person sourc… […]

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infor at The B2SMB Summit:  Helping SMBs Become Self-Sufficient

infor VP of SMB Strategy Sandi Thomas One of the big themes at The B2SMB Summit is how to help SMBs get ahold of technologies and services that are taken for granted by enterprise companies.  Goals include the integration of  their front office operations (customer facing services) with their back office functions (HR, accounting and […]

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New Report Offers Recipe for Effective SEO for SMBs

Making a profit in small-business SEO is tough. So is delivering value to SMBs at low budget levels, particularly in competitive categories. The risk with lower budget SEO is that SMBs will spend money on tactics that won’t materially impact their businesses or may even do harm. Some contend it’s better to buy “SEO for Dummies”…… […]

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Daily News: SEO Recipe for SMBs (Report), How Brands Geo-Target, Facebook & Google Ad Measurement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Report Offers Recipe for Effective SEO for SMBs (August 15, 2017) LSA Insider: “This new report outlines an SEO approach that can be effective for SMBs with limited budgets.” How 5 Brands Use…… […]

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The Local OS for SMBs (and What SMBs Really Want)

We probably started talking about The Local Operating System a few years ago. Groupon had started painting a fresh vision of “closing the loop” for SMBs, combining its promotions, transactions, point of sales info and location info. Since then, the quest for a Local Operating System has intensified for SMBs. In particular, cloud services have […]

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Do SMBs Care About Branding? Here’s 3 Reasons Why They Should

I work in the corporate marketing department of RevLocal, where we discuss branding every day. However, our local business clients don’t always think of branding as high priority. Maybe it never crosses their minds. Maybe they think branding is pointless if their businesses will never get to Coca-cola, Apple or Google level branding. Whatever the… […]

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Daily News: Helping SMBs Reach New Markets, Acquisio & RBC Partner, The Rise of “SMB OS”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Ways to Break the Barriers of Hyperlocal & Reach New Markets (July 25, 2017) LSA Insider: “Here are five ways you can help businesses expand their markets and reach more potential customers.” A… […]

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Daily News: Bank to Offer SEM to SMBs, Apple & Google’s New Search Ad Features, Local SERP Topography

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Canadian Bank RBC to Offer SEM to SMBs Using Acquisio Platform (July 26, 2017) LSA Insider: “RBC will now offer Acquisio’s SMB-focused platform Promote to its customers.” Are Apple’s And Goog… LSA Insider

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Canadian Bank RBC to Offer SEM to SMBs Using Acquiso Platform

PPC platform provider Acquisio, which is now describing itself as “North America’s leading local business software for online advertising management,” has announced a deal with the Royal Bank of Canada (“RBC”). RBC will now offer the company’s SMB-focused platform Promote to its customers. Promote is an SEM tool that rel… LSA Insider

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Daily News: Scorpion Acquires Driven Local, Branding for SMBs, Ad Market Sees Digitally-Driven Uptick

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Scorpion Acquires Driven Local for Social, Vertical PPC Skills (July 24, 2017) LSA Insider: “Two competing Google Premier Partners are joining forces: Scorpion has acquired DrivenLocal.” Do SMBs Care… LSA Insider

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