Posts Tagged SMBs

What Does Facebook’s Major News Feed Change Mean for SMBs?

Facebook is making a major change to the News Feed. It’s going to de-prioritize commercial content (“public content”) from brands, businesses and media publishers in favor of content and posts from friends and family. The move is partly a response to the events of 2016 and “fake news” controversies and to declining per… LSA Insider

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Amazon’s Full Court Press of SMBs is Paying Dividends

Amazon is engaging SMBs in a full court press as “omni-channel” becomes the norm for SMBs and retail. The Web giant is a natural rival of SMBs in many categories, but it is becoming hard to avoid as it begins to provide a list of helpful “infrastructure” services that don’t always relate directly to sales […]

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Data: The Resources SMBs Use to Make Tech Purchase Decisions

There were a number of data-rich presentations at LSA’s Cloud Adoption Summit yesterday. Among them was a presentation by Bredin CEO Stu Richards. Of particular interest to me was a slide on the resources and information that SMBs (under 20 headcount) rely upon in making cloud application buying decisions. The question being asked is: &#822… LSA Insider

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Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017… Brick-and-Mortar Chains Put E-Commerce on Defensive for Once… Google Collects Android Users’ Location Data Even When Location Services Are Disabled…… Street Fight

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SMBs, The Public Interest, and Network Neutrality’s Repeal

The Federal Communications Commission (FCC) is poised next month to throw out “net neutrality” rules that prevent Internet Service Providers (ISPs) like Comcast, AT&T and Verizon from discriminating among the types of data they transmit and how fast they send it. Repealing the rules would allow the ISPs to prioritize some content over othe… Peter […]

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How the End of Network Neutrality Could Affect SMBs and the Public Interest

For many years, the government’s assessment of the public interest was to encourage Web access to all. The current FCC, however, contends that this position is better met by eliminating the net neutrality rules — that SMBs will be able to have a variety of ISP options based on their actual needs with the end […]

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Daily News: Facebook’s ‘Community Boost’ for SMBs, Local Biz Reviews, ROI Is Top Concern for Digital Buyers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces 30 City ‘Community Boost’ Program for SMBs (November 9, 2017) LSA Insider: “This new multi-day program is designed for both SMBs and individual workers seeking digital skills tra… LSA Insider

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SMBs Averaging 8 Software Programs and Apps: Time for a Dashboard?

SMBs are using an average of eight different software programs and Apps to run their business. A typical SMB might use Facebook, Twitter, LinkedIn, PayPal, Quikbooks, Concur expenses software, bank accounts, CRM and supply chain software. Even though they would ideally work with one another, most of these operate as silos. How can SMBs effectively […]

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SMBs Are Stalled with FinTech; But There is Light Ahead

As Money2020 concludes its 5th big show focusing on the new role of tech-based services in payments and marketing, FinTech has stalled for the SMB marketing channel. Once thought of as a game changer and disrupter for SMB marketing – and a key component in their very real move towards CRM — FinTech hasn’t really […]

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Daily News: SMBs Using Social, McDonald’s Breakfast Foot-Traffic, Online & Offline KPIs Converge

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Small Businesses Crowd Facebook, Twitter for Marketing (September 20, 2017) eMarketer: “Traditional media channels fare less well.” Why McDonald’s Keeps Winning The QSR Foot-Traffic Game (September… LSA Insider

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