Posts Tagged SMBs

InfusionSoft CEO: 175,000 Users, ‘Still Friggin’ Hard to Reach SMBs’

InfusionSoft is a little off the local radar, relying on direct marketing channels rather than a sales force to sell its platform of CRM-oriented services to SMBs. But it ranks as an industry leader with 175,000 users and 500 employees. CEO and founder Clate Mask, in a keynote at The B2SMBi Leaders Forum in San […]

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Do SMBs Need Websites in 2018?

SMB Websites have gotten much cheaper to host and maintain, and improved functionality can make them a “hub” for marketing activities, such as voice search, local search, listings/IYP and social content. But given changes in search technology, do SMBs really need them? Naysayers are suggesting that “no click search” on Google, which highlig… Peter Krasilovsky/ […]

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Daily News: SMBs In-House Digital Marketing, Google’s ‘Reach Planner’, Authentic Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing (April 10, 2018) LSA Insider: “The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues….. […]

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Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing

The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues in the small business (SMB) marketing space with new data coming out from a recent Clutch survey of 351 small business owners.  The study looks at SMB spending on digital marketing and according to the survey,…… […]

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Weekly News: 50% of SMBs ‘DIT’ Their Websites, Google’s Mobile-First Index, ‘Waze Local’ Launches

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Google Shopping is dominating retail search marketing (March 26, 2018) Search Engine Watch: “Google Shopping ads – commonly referred to as Product List… LSA Insider

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Daily News: Google’s Mobile-First Index Arrives, SMBs ‘DIT’ Websites, Social Commerce Is Here

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s ‘Mobile-First Index’ Est Arrivé! (March 26, 2018) LSA Insider: “Google is saying that there will continue to be a single index; however mobile content will ultimately be favored and be … LSA Insider

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Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing – GeoMarketing (blog)

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Weekly News: Voice Shopping Surge, SMBs DIY Marketing, Yelp ‘Custom Ads’, Top Ranking Signals

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary The Age of Local: The New Marketing (March 6, 2018) MediaPost: “There is no doubt, the Age of Local is here, and marketers can be equipped to make…… […]

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OnTarget: GotU’s Lorenzo Pireddu on Facebook, SMBs and the Future

GotU is one of Facebook’s premier marketing partners. The company works with agencies and media publishers who sell Facebook advertising to small businesses. In the latest OnTarget podcast I discuss a range of Facebook-related topics with GotU‘s Lorenzo Pireddu. Among the questions and topics we explore are: The gap between Facebook&#8… LSA Insider

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Weekly News: SMBs and SEO, Voice-Connected Consumers, Location Intelligence Report

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary 2018 Prediction: Map Listings Will Drive the Future of Local Search (February 12, 2018) LSA Insider: “As proximity continues to narrow and the use of mobile … LSA […]

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