Posts Tagged SMBs

Daily News: Facebook’s ‘Community Boost’ for SMBs, Local Biz Reviews, ROI Is Top Concern for Digital Buyers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces 30 City ‘Community Boost’ Program for SMBs (November 9, 2017) LSA Insider: “This new multi-day program is designed for both SMBs and individual workers seeking digital skills tra… LSA Insider

Read more

SMBs Averaging 8 Software Programs and Apps: Time for a Dashboard?

SMBs are using an average of eight different software programs and Apps to run their business. A typical SMB might use Facebook, Twitter, LinkedIn, PayPal, Quikbooks, Concur expenses software, bank accounts, CRM and supply chain software. Even though they would ideally work with one another, most of these operate as silos. How can SMBs effectively […]

Read more

SMBs Are Stalled with FinTech; But There is Light Ahead

As Money2020 concludes its 5th big show focusing on the new role of tech-based services in payments and marketing, FinTech has stalled for the SMB marketing channel. Once thought of as a game changer and disrupter for SMB marketing – and a key component in their very real move towards CRM — FinTech hasn’t really […]

Read more

Daily News: SMBs Using Social, McDonald’s Breakfast Foot-Traffic, Online & Offline KPIs Converge

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Small Businesses Crowd Facebook, Twitter for Marketing (September 20, 2017) eMarketer: “Traditional media channels fare less well.” Why McDonald’s Keeps Winning The QSR Foot-Traffic Game (September… LSA Insider

Read more

BuzzBoard’s Lem Lloyd at The B2SMB Summit: Close to 3,000 Signals Measure SMBs’ ‘Digital Health’

SMBs don’t really know how their digital channels are performing for them, and need better metrics to have the confidence to make investments in their digital future. That’s what BuzzBoard and other data intelligence platforms are working to provide. At BuzzBoard, close to 3,000 signals are analyzed from both first person and third person sourc… […]

Read more

infor at The B2SMB Summit:  Helping SMBs Become Self-Sufficient

infor VP of SMB Strategy Sandi Thomas One of the big themes at The B2SMB Summit is how to help SMBs get ahold of technologies and services that are taken for granted by enterprise companies.  Goals include the integration of  their front office operations (customer facing services) with their back office functions (HR, accounting and […]

Read more

New Report Offers Recipe for Effective SEO for SMBs

Making a profit in small-business SEO is tough. So is delivering value to SMBs at low budget levels, particularly in competitive categories. The risk with lower budget SEO is that SMBs will spend money on tactics that won’t materially impact their businesses or may even do harm. Some contend it’s better to buy “SEO for Dummies”…… […]

Read more

Daily News: SEO Recipe for SMBs (Report), How Brands Geo-Target, Facebook & Google Ad Measurement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Report Offers Recipe for Effective SEO for SMBs (August 15, 2017) LSA Insider: “This new report outlines an SEO approach that can be effective for SMBs with limited budgets.” How 5 Brands Use…… […]

Read more

The Local OS for SMBs (and What SMBs Really Want)

We probably started talking about The Local Operating System a few years ago. Groupon had started painting a fresh vision of “closing the loop” for SMBs, combining its promotions, transactions, point of sales info and location info. Since then, the quest for a Local Operating System has intensified for SMBs. In particular, cloud services have […]

Read more

Do SMBs Care About Branding? Here’s 3 Reasons Why They Should

I work in the corporate marketing department of RevLocal, where we discuss branding every day. However, our local business clients don’t always think of branding as high priority. Maybe it never crosses their minds. Maybe they think branding is pointless if their businesses will never get to Coca-cola, Apple or Google level branding. Whatever the… […]

Read more
Page 1 of 2412345...1020...Last »