Posts Tagged should

Don’t Stop the Presses! Why Big Tech Should Subsidize Real Journalism – WIRED

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7 PPC Mistakes You Should Fire Your Agency For Immediately

Are you not sure if your PPC agency is doing a good job…? Well, you are not alone. Many of our clients had similar problems prior to hiring us and we’ve had these questions come up so many times, we decided to write a post so you can learn ‘what to look for’ and ‘what […]

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Google Should Do More to Shut Down GMB and Local Listings Fraudsters

Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but it probably doesn’t do enough. Roughly once or twice a week I receive a call (with a US caller ID number) that features a recording telling me my Google My Business listing is expiring, inaccurate or some other claim…… […]

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Brad Feld: Startup Founders Should Focus on Defining ‘Cultural Norms’

The Foundry Group and TechStars co-founder has seen his share of startups. He is co-author of the book “Startup Opportunities: Know When to Quit Your Day Job,” which had its second edition released last month. Street Fight caught up with Feld recently to talk about some of the trickier issues in starting a company…. Street […]

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5 Technology Trends Impacting How Local Businesses Should Market

Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients. Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipat… LSA […]

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Whole Foods Is Now Part of Amazon, Should Retailers Freak Out?

According to the Bureau of Labor Statistics, roughly 16 million people in the US work in retail in one capacity or another. As retailers close more stores a growing number of these jobs are at risk. And while the second quarter brought good news to some retailers in the beleaguered sector, the closing of Amazon’s acquisition of Whole F… LSA Insider

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AI & Machine Learning: Why Local SEO Experts Should Care

The widespread use of artificial intelligence first gained the spotlight with Apple’s introduction of Siri on the iPhone. Since that time, other major companies like Google have announced that they also use artificial intelligence, and interest in machine learning and its application has skyrocketed. What does this mean for SEO? As it turns out, … […]

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Do SMBs Care About Branding? Here’s 3 Reasons Why They Should

I work in the corporate marketing department of RevLocal, where we discuss branding every day. However, our local business clients don’t always think of branding as high priority. Maybe it never crosses their minds. Maybe they think branding is pointless if their businesses will never get to Coca-cola, Apple or Google level branding. Whatever the… […]

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Should I Hire a Marketing Agency or Build Our Own In-House Team?

To ‘build’ or to ‘buy’, that is the question… Let’s review the pros and cons of each. Our research has shown that working with a digital marketing agency can be 33% more effective than hiring an in-house team of marketers, but let’s review and you can be the judge of what is best for your […]

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DexYP: What Should the Brand and Strategy Be Going Forward?

Months of rumors were answered yesterday when it was announced that Dex Media and YP would become DexYP. It’s not a merger; Dex bought YP for $ 600 million. YP had been owned by private equity firm Cerberus Capital, with a minority stake retained by AT&T, the original owner of YP (formerly the AT&T yellow […]

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