Posts Tagged Services

At Cloud Summit, a Focus on the Transition to SaaS Services (EXCERPT FROM STREET FIGHT)

At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, roughly 100 attendees gathered to discuss the transition of their services for SMBs from advertising-oriented sales to the new breed of SaaS based solutions (or “Cloud Applications.”). Key topics for the gathered group include the size of the SaaS […]

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#CloudSummit: Cisco Explains How to Sell & Market SMB Cloud Services

Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses. The Evolving SMB Market SMB is a large segment that Jenn…… […]

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How Far Can Google Local Services Expand?

Regardless of what Google thinks is in the best interest of the searcher, the company has “no choice but to accelerate their monetization in Local to keep their revenues growing at a healthy clip and Wall Street happy,” David mihm tells Mike Blumenthal in their biweekly column…. Street Fight

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Comcast Business’ Brett Tolbert at The B2SMB Summit: Taking Digital Services to Market

For tech vendors and marketing partners, SMBs obviously represent a challenge. There are a lot of SMBs that need to be touched. And once you get ahold of them, they tend to have custom needs and are not always attentive. Utilities, such as Telecom and cable companies, have a head start in working with SMBs. […]

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Amazon Prime a Bellweather for SMB Cloud Services Adoption

The new LSA survey of 264 U.S. SMBs showing 72% now use Amazon Prime for business points to a potential game changer — the use of cloud based services to manage the supply chain. As small business owners begin to use Amazon to source everything from office supplies to tools to auto parts to antiseptic…… […]

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GoDaddy CPO: The 6 Themes Guiding GoDaddy’s SMB Services

GoDaddy Chief Product Officer Steven Aldrich has learned a lot about marketing to SMBs in his tenure at the 20-year-old company, which has greatly expanded its offerings from Domain registration to a wide range of SMB needs, including websites, email, marketing, online commerce and bookkeeping.  At the end of 2016, Domain registration represented … Peter […]

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LSA’s ‘Tech Adoption Index’: New Insights into SMB Cloud Based Services

B2SMB data has historically focused on ad dollars: their volume, segmentation and shift. As B2SMB moves more broadly towards marketing, services and tools, additional, dynamic types of data insights are required. That’s where The Tech Adoption Index is going. TAI is a new research product from The Local Services Association. During an LSA Webinar… Peter […]

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Report: Solid Opportunity to Sell Marketing and Data Management Services to Local Merchants

As local merchants increasingly shift their marketing spending to digital tactics, they’re becoming more sophisticated in how they manage those programs. Street Fight’s latest analysis of its local small business survey shows a much higher adoption rate of digital dashboards and the like compared with previous research…. Street Fight

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Daily News: New Location Services, Co-op = Math + Creativity, In-Store Pick Ups Result in More Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google, Facebook & Twitter Trade “Services” for Your Location (April 11, 2017) LSA Insider: “It has been a very interesting couple of weeks as it relates to location and these developments are … LSA […]

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Street Fight Daily: Lyft Raises $500 Million, Facebook’s M Suggests Local Services in Messenger

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Rival Lyft Raises $ 500 Million in Funding… The Public Debut of Facebook’s M is a Step Toward a Do-It-All AI Assistant… It’s Time for Google and Facebook to Freak Out About Amazon…… Street Fight

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