Posts Tagged Services

The Bifurcation of the Local SEO Services Market

“The changing nature of search and the increasing localization are making “traditional SEO” harder, more expensive, and less productive of ROI, and that should lead every agency to assess what they are delivering and to whom,” Mike Blumenthal tells David Mihm in their latest biweekly column…. Street Fight

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Daily News: Star-Review Improvement & Leads, Advancing Voice Services, Google’s Direct Answers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A 1.5 Star-Review Improvement Equals 13K More Leads in Study (April 18, 2018) LSA Insider: “Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied…… […]

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Truffl Revamps Pink Dot’s Services and Brand to Court Social-Native Consumers

“Creating a share-worthy experience is really important — something that can live online even if it’s offline and turn customers into advocates,” says Truffl founder Raphael Farasat about how legacy brands can compete in the golden age of tech startups and social media…. Street Fight

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At Cloud Summit, a Focus on the Transition to SaaS Services (EXCERPT FROM STREET FIGHT)

At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, roughly 100 attendees gathered to discuss the transition of their services for SMBs from advertising-oriented sales to the new breed of SaaS based solutions (or “Cloud Applications.”). Key topics for the gathered group include the size of the SaaS […]

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#CloudSummit: Cisco Explains How to Sell & Market SMB Cloud Services

Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses. The Evolving SMB Market SMB is a large segment that Jenn…… […]

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How Far Can Google Local Services Expand?

Regardless of what Google thinks is in the best interest of the searcher, the company has “no choice but to accelerate their monetization in Local to keep their revenues growing at a healthy clip and Wall Street happy,” David mihm tells Mike Blumenthal in their biweekly column…. Street Fight

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Comcast Business’ Brett Tolbert at The B2SMB Summit: Taking Digital Services to Market

For tech vendors and marketing partners, SMBs obviously represent a challenge. There are a lot of SMBs that need to be touched. And once you get ahold of them, they tend to have custom needs and are not always attentive. Utilities, such as Telecom and cable companies, have a head start in working with SMBs. […]

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Amazon Prime a Bellweather for SMB Cloud Services Adoption

The new LSA survey of 264 U.S. SMBs showing 72% now use Amazon Prime for business points to a potential game changer — the use of cloud based services to manage the supply chain. As small business owners begin to use Amazon to source everything from office supplies to tools to auto parts to antiseptic…… […]

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GoDaddy CPO: The 6 Themes Guiding GoDaddy’s SMB Services

GoDaddy Chief Product Officer Steven Aldrich has learned a lot about marketing to SMBs in his tenure at the 20-year-old company, which has greatly expanded its offerings from Domain registration to a wide range of SMB needs, including websites, email, marketing, online commerce and bookkeeping.  At the end of 2016, Domain registration represented … Peter […]

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LSA’s ‘Tech Adoption Index’: New Insights into SMB Cloud Based Services

B2SMB data has historically focused on ad dollars: their volume, segmentation and shift. As B2SMB moves more broadly towards marketing, services and tools, additional, dynamic types of data insights are required. That’s where The Tech Adoption Index is going. TAI is a new research product from The Local Services Association. During an LSA Webinar… Peter […]

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