Posts Tagged Seat

Meeker’s Internet Trends 2018: Local Gets a Seat at The Table

Local and SMB-oriented companies get a lot of attention when they scale, get sold and/or IPO – or threaten to. But “local” itself has never really been a big part of the global digital equation. Local media and directory companies, in fact, have been viewed as part of media’s inevitable deterioration. And digital local’s IPO’d […]

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With Partnerships, YP’s Consumer Product Takes a Back Seat

Last week, YP announced a deal with Yelp in which the Yellow Pages spin-off will sell Yelp’s core advertising product to the company’s small business clients. For YP, and its owner Cerberus Capital, the agreement is the culmination of a deeper strategic push and a tacit acknowledgment that its role as leading consumer brand, which […]

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