Posts Tagged search

4 Things to Know About Local Search Ads

4 Things to Know About Local Search Ads

Have you noticed ads popping up in Go… ReachLocal Blog

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Openings and New Hires SalesFuel, Upserve, Search Influence

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s… Street Fight

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Daily News: Podcast with ZipSprout, Google’s Local Search Experiments, Audience-Targeted Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target: ZipSprout’s Megan Hannay on Local Link Building & Beyond (August 21, 2017) LSA Insider: “LSA’s Greg Sterling spoke with ZipSprout Co-Founder and Product Designer Megan Hannay to lear… LSA Insider

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Daily News: Bank to Offer SEM to SMBs, Apple & Google’s New Search Ad Features, Local SERP Topography

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Canadian Bank RBC to Offer SEM to SMBs Using Acquisio Platform (July 26, 2017) LSA Insider: “RBC will now offer Acquisio’s SMB-focused platform Promote to its customers.” Are Apple’s And Goog… LSA Insider

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Daily News: Tapping into Social Ads, 9 SEO Tips for Google Image Search, Updated Social Usage Figures

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tapping into Social Advertising for Local Businesses (July 17, 2017) LSA Insider: “By understanding what local businesses want, the influence of Facebook, and proving ROI, social ads present a big oppo… LSA Insider

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BIA/Kelsey: Mobile Search Is Cannibalizing Desktop – GeoMarketing (blog)

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[24]7 Adds High-Frequency Bidding Per Device For Search Campaigns – MediaPost Communications

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Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search

Consumers on the path to purchase bounce from media to media, online to offline and back again. This is why marketers started talking about the importance of a “multi-channel” or “omni-channel” approach. Marketers who once saw media in silos are now beginning to approach it holistically, striving to “be there” when and where consumers a… […]

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Daily News: SMBs Giving Up Physical Stores, Email Still Works As AI Emerges, Facebook & Local Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Says SMB Retailers Will Give Up Physical Stores within Decade (June 20, 2017) LSA Insider: “A survey of 200 small businesses from GetApp argues that in a decade physical stores (for these respon… […]

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Daily News: Takeaways from 2017 Internet Trends, Yext’s First Earnings Report, Google Visual Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Selective Takeaways from Mary Meeker’s Data Dump (June 1, 2017) LSA Insider: “LSA went through all 355 slides of Mary Meeker’s 2017 Internet Trends study so you don’t have to.” Yext passes … LSA […]

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