Posts Tagged search

Daily News: Google Map Changes, The Story of Data, Mastering Vertical Search Optimization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits (May 15, 2018) Street Fight: “Google has been making some dramatic changes to Google Maps — changes that will ma… […]

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Google, YouTube To Reach $19B In Local Search Advertising – MediaPost Communications

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SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes – Search Engine Land

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3 Basic Tips for Creating a Successful Search Advertising Campaign

3 Basic Tips for Creating a Successful Search Advertising Campaign
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Report: Smartphones, Developer Kits Drive Local AR and Visual Search

A new white paper from Street Fight examines how developer kits from Google and Apple have jumpstarted approaches to AR and visual search and sketches strategies for developers, marketers, and media companies hoping to tap into an exciting new trend…. Street Fight

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Weekly News: Voice Assistants & Local Search, Social Analytics Data, State of Hyperlocal

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Voice Assistants Are Changing Local Search (April 12, 2018) LSA Insider: “The rise in voice search correlates with the increased number of digital assist… LSA Insider

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A Major Domain Sale Suggests Primacy of Search in Future of MarTech

With search now driving more website traffic than social, John Pollard of Donuts Inc. believes the acquisition of Vacation.Rentals is representative of the importance of not only keywords but also domain names for businesses hoping to capture customers’ attention via SEO…. Street Fight

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Bing Removes Sidebar Ads: What it Means for your Search Marketing

Bing Removes Sidebar Ads: What it Means for your Search Marketing
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Daily News: SEO Strategies for Voice Search, Social Media Spending, Building Local Engagement with SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases (March 22, 2018) Street Fight: “In surveying more than 4,000 global consumers, Episerver found that although nearly 40%… LSA Insider

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How Multi-Location Brands Can Optimize Websites for Voice Search Results

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a time……. […]

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