Posts Tagged sales

New Event: ‘The B2SMB Summit’ Focuses on Scaling SMB Sales Solutions

For all those that say that selling and engaging SMBs is critical but has to “scale”…here’s an exciting and unique new event on Business-to-SMB sales solutions. Powered by our friends at BizHive and sponsored by Business.com, The B2SMB Summit (Business to SMB) takes place Oct. 3-4 in Chicago at 1871 Accelerator (Precon) and … Peter […]

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Google Takes Offline Store Visits, Sales Measurement Mainstream

At Google’s “Marketing Next” event today the company made several significant onine-to-offline targeting and analytics announcements: Location extensions are coming to YouTube ads Offline store visitation measurement for YouTube ads Expanded availability of in-store sales measurement for AdWords On the third bullet, Google has bee… LSA Insider

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Over Half of Sales Time Is Wasted on Unproductive Prospecting

Even with the many technology platforms and sales tools emerging each day, it can be overwhelming to find exactly what local sellers need to be more efficient with their time. In fact, one study shows that over half of sales time is wasted on unproductive prospecting. During a webinar last week, Amanda Dukes from Localead…… […]

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The Top 5 Sales Hacks for Local Sellers (Webinar 3.16.17)

Please join the LSA and Localead for an exclusive webinar presentation Thursday, March 16 from 2:00 pm – 3:00 pm ET. What resources are locally focused sellers using to close more business with SMBs? With so many technology platforms emerging each day, it can be overwhelming to find exactly what you need to do your…… […]

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Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Street Fight recently sat down with Cosabella CEO Guido Campello and marketing director Courtney Connell to talk about how company gets the word out about its products…. Street Fight

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Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

At Nutrishop in San Francisco, Jason Miller is using a digital platform called Pointy to automatically publish his products online and also drive customers into his store. By integrating Pointy’s box with his Lightspeed POS system, Miller has been able to scan products with a scanner and have those products appear on his store’s Pointy […]

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Daily News: AR to Aid Retail Sales, Verizon & Yahoo Deal Still Uncertain, AOL Introduces BrandBuilder

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Can AR Bolster Retail Sales? (January 6, 2017) eMarketer: “Google is partnering with Gap Inc. to let shoppers try on clothes ‘virtually’ at home via augmented reality.” Verizon’s still not sure… LSA Insider

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New BIA/Kelsey Report Examines How Data is Improving Sales Management Functions – PR Web (press release)

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Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… QSRs Are Thriving with Location-Based Data, But There’s a Caveat… How Top Retailers Are Using Tech to Score Points On Black Friday and Beyond… Location Behavior Could Drive Sales Online During Holidays…… Street Fight

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Daily News: 54% Visit Website after Review, Bridging Sales & Marketing Divide, Ad Trust Crisis

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 54% Visit Website After Reading Positive Online Reviews (November 16, 2016) LSA Insider: “New data suggests that the website may have more influence as a means to reinforce or compliment other di… LSA […]

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