Posts Tagged sales

Daily News: Ad Creative Drives Sales, Google Enhancing O2O, Creative Agencies Offer Media Planning

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Ad Creative Drives More Sales Lift than Media, Targeting (October 24, 2017) LSA Insider: “Almost half (49%) of sales lift from advertising was due to ‘creative,’ defined to include ad qualit… LSA Insider

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Study: Ad Creative Drives More Sales Lift than Media, Targeting

At the Place Conference last month, Walter Geer, VP and creative director at Verve, said that data is like marketing fuel and the creative is the vehicle that the fuel goes in. In other words, marketers may have access to data and customer insights that aid in targeting and reach, but it is the creative…… […]

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Daily News: Offline vs. Digital Ad Sales, Pubs Want Platform Data, MailChimp & Google Remarketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Digital Ad Sales to Overtake Offline in 2019? (September 27, 2017) Marketing Charts: “While digital has well and truly overtaken TV as the single largest US advertising medium, offline media still comm… LSA Insider

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New Event: ‘The B2SMB Summit’ Focuses on Scaling SMB Sales Solutions

For all those that say that selling and engaging SMBs is critical but has to “scale”…here’s an exciting and unique new event on Business-to-SMB sales solutions. Powered by our friends at BizHive and sponsored by Business.com, The B2SMB Summit (Business to SMB) takes place Oct. 3-4 in Chicago at 1871 Accelerator (Precon) and … Peter […]

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Google Takes Offline Store Visits, Sales Measurement Mainstream

At Google’s “Marketing Next” event today the company made several significant onine-to-offline targeting and analytics announcements: Location extensions are coming to YouTube ads Offline store visitation measurement for YouTube ads Expanded availability of in-store sales measurement for AdWords On the third bullet, Google has bee… LSA Insider

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Over Half of Sales Time Is Wasted on Unproductive Prospecting

Even with the many technology platforms and sales tools emerging each day, it can be overwhelming to find exactly what local sellers need to be more efficient with their time. In fact, one study shows that over half of sales time is wasted on unproductive prospecting. During a webinar last week, Amanda Dukes from Localead…… […]

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The Top 5 Sales Hacks for Local Sellers (Webinar 3.16.17)

Please join the LSA and Localead for an exclusive webinar presentation Thursday, March 16 from 2:00 pm – 3:00 pm ET. What resources are locally focused sellers using to close more business with SMBs? With so many technology platforms emerging each day, it can be overwhelming to find exactly what you need to do your…… […]

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Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Street Fight recently sat down with Cosabella CEO Guido Campello and marketing director Courtney Connell to talk about how company gets the word out about its products…. Street Fight

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Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

At Nutrishop in San Francisco, Jason Miller is using a digital platform called Pointy to automatically publish his products online and also drive customers into his store. By integrating Pointy’s box with his Lightspeed POS system, Miller has been able to scan products with a scanner and have those products appear on his store’s Pointy […]

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Daily News: AR to Aid Retail Sales, Verizon & Yahoo Deal Still Uncertain, AOL Introduces BrandBuilder

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Can AR Bolster Retail Sales? (January 6, 2017) eMarketer: “Google is partnering with Gap Inc. to let shoppers try on clothes ‘virtually’ at home via augmented reality.” Verizon’s still not sure… LSA Insider

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