Posts Tagged Rise

The New Face of Reputation Management: Photos, UGC Rise in Prominence

Photos and other non-review UGC may soon become as important as reviews for reputation management. Certainly photos have that potential, providing as they do a visceral impact with which no text paragraph can compete…. Street Fight

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Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

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TV Stations’ 2018 Forecast: Local Ad Dollars Rise 8%, Digital Up 10 … – MediaPost Communications

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Daily News: GMB Fraudsters, Digital Ads to See Q3 Growth, Foot Traffic to Coffee Shops Rise ~2%

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Should Do More to Shut Down GMB and Local Listings Fraudsters (October 13, 2017) LSA Insider: “Google does some policing of fraudsters and unethical marketing firms preying on small business own… LSA Insider

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GroundTruth sees rise in global demand for location data – Netimperative

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Daily News: “Best” Searches Jump 80%, Rise of Mixed Reality, Serving the Low End of the SMB Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Searches for ‘Best X’ Jump 80% — What’s Behind It? (August 2, 2017) LSA Insider: “Google released some new data on mobile search and user behavior — painting a picture of impatient use… […]

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Daily News: Helping SMBs Reach New Markets, Acquisio & RBC Partner, The Rise of “SMB OS”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Ways to Break the Barriers of Hyperlocal & Reach New Markets (July 25, 2017) LSA Insider: “Here are five ways you can help businesses expand their markets and reach more potential customers.” A… […]

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Borrell: Digital Ad Fraud On The Rise – Radio Ink

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Daily News: Expectations for CMOs Rise, Retailers Test Google Promoted Places, 2016 Digital Trends

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Almost 70% of CEOs now expect CMOs to lead revenue growth (December 16, 2016) Venture Beat: “35 percent of CEOs have high expectations that CMOs contribute to top-line growth.” Retailers testing Goog… LSA Insider

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Stations Can Survive Digital Advertising’s Rise – TV News Check

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