Posts Tagged Review

Daily News: Kohls & Amazon Partnership, Location Data, Facebook’s Content Review Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, p… LSA Insider

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Review: ‘Subscribed’ Offers a Playbook for Subscription-Based Companies

Businesses are working hard to move their customers to subscription-based models, with real results. McKinsey has estimated that subscription-based e-commerce, for instance, has enjoyed 100 percent growth in each of the past five years. The shift has even lead some to suggest the “death” of one-off product sales — at least in areas like s… […]

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Best Practices for Review Response

Best Practices for Review Response

There’s a lot you can learn from onli… ReachLocal Blog

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Review: Rand Fishkin’s ‘Lost and Founder’ Focuses on Startup Decision Making

The desperation of the startup founder is well documented in such great books as The Startup Playbook. They’ll say and do anything, right? But we don’t hear too much about the decision-making challenges that startup CEOs face as they get beyond the startup phase and prepare their company for the next level, whether it is […]

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Review: ‘The New Localism’ Highlights Local Leadership in the New Economy

What makes a city an ideal host for a company? GE’s move last year to Boston from the Connecticut suburbs and Amazon’s HQ2 contest to host a second headquarters – now winnowed down to 20 cities — puts a spotlight on how cities are remaking themselves to “win “ companies and organizations. The corporate moves […]

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Book Review: ‘How The Post Office Created America’

The U.S. Postal Service is seen as an also-ran in the digital revolution. Email has eaten into the volume of mail it processes, and while home delivery for retail and food expands, the USPS has to compete against international private carriers such as FedEx, UPS, DHL. It also has to compete against homegrown delivery services […]

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Study: 68% Left a Review for a Local Business When Asked

According to a new study, 68% of consumers left a review for a local business when asked; 74% of survey respondents said they were asked to leave a review. This suggests businesses that simply ask for reviews are more likely to get them than those that don’t. Overall, 97% of consumers said they had looked…… […]

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Daily News: About Review Rich Snippets, Fallacy of Micro-Moments, Customer Service on Social Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Review Rich Snippets: What They’re For & What They’re Not For (August 28, 2017) LSA Insider: “Review rich snippets are an excellent way to entice your clients’ website visitors to become new … LSA […]

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Book Review: Isaac Sacolick’s ‘Driving Digital’

In an era that is increasingly dependent on analytics and evaluation tools such as Big Data, Enterprise Resource Planning, Customer Relationship Management and Business Intelligence, the almighty CMO has had to increasingly share his or her glory (and budget) with CIOs and other tech leaders. The power roles played by tech leaders will only be […]

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Daily News: Importance of Review Strategies, Location ‘Long-Game,’ New MomentFeed Executive

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Reach for the Stars with Review Management (July 7, 2017) LSA Insider: “Local reviews are heavily weighted in search algorithms and local marketers need to have a review strategy for clients.” The Lo… LSA […]

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