Posts Tagged Review

(Review) The Gen Z Frequency: How Brands Tune in & Build Credibility

Kids aren’t media consumers, they are “knowledge managers,” constantly evaluating content and data, and discarding what doesn’t help them build their personal brand. How can brands adjust …

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Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages […]

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Study: How Online Review Sentiment for Restaurants Differs by Location & Platform

By now, marketers have realized the significant role that online reviews play in the path to purchase journey. Consumers trust in online reviews, in fact, 84% trust them just as much as personal recommendations. Additionally, the average person reads seven reviews before electing whether or not to visit a business. There’s no shortage of platform… […]

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Daily News: Facebook’s Smart Display (Portal), Online Review Sentiment for Restaurants, Google+

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces Smart Display (Portal), Will Consumers Buy It? (October 8, 2018) LSA Insider: “Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, ca… LSA Insider

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Daily News: Kohls & Amazon Partnership, Location Data, Facebook’s Content Review Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, p… LSA Insider

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Review: ‘Subscribed’ Offers a Playbook for Subscription-Based Companies

Businesses are working hard to move their customers to subscription-based models, with real results. McKinsey has estimated that subscription-based e-commerce, for instance, has enjoyed 100 percent growth in each of the past five years. The shift has even lead some to suggest the “death” of one-off product sales — at least in areas like s… […]

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Best Practices for Review Response

Best Practices for Review Response

There’s a lot you can learn from onli… ReachLocal Blog

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Review: Rand Fishkin’s ‘Lost and Founder’ Focuses on Startup Decision Making

The desperation of the startup founder is well documented in such great books as The Startup Playbook. They’ll say and do anything, right? But we don’t hear too much about the decision-making challenges that startup CEOs face as they get beyond the startup phase and prepare their company for the next level, whether it is […]

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Review: ‘The New Localism’ Highlights Local Leadership in the New Economy

What makes a city an ideal host for a company? GE’s move last year to Boston from the Connecticut suburbs and Amazon’s HQ2 contest to host a second headquarters – now winnowed down to 20 cities — puts a spotlight on how cities are remaking themselves to “win “ companies and organizations. The corporate moves […]

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Book Review: ‘How The Post Office Created America’

The U.S. Postal Service is seen as an also-ran in the digital revolution. Email has eaten into the volume of mail it processes, and while home delivery for retail and food expands, the USPS has to compete against international private carriers such as FedEx, UPS, DHL. It also has to compete against homegrown delivery services […]

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