Posts Tagged Revenue

Weekly News: ‘Local’ Digital Ad Revenue, The SMB Landscape, Reviews & Local SEO Rankings

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary After 20 Years of Hard SAAS Lessons, Verizon-Owned Yahoo Small Business Primed for Growth (November 9, 2018) LSA Insider: “Responding to session interviewer G… LSA Insider

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What Percentage of ~$50B in Digital Ad Revenue Is ‘Local’?

Earlier this week the IAB released its half year digital ad revenue report. The IAB estimated that US digital revenue was $ 49.5 billion for the first half of 2018. That compares with $ 40.3 billion a year ago. Mobile advertising was responsible for nearly 63% of the total, up from 54% a year ago. Desktop revenue was roughly […]

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Daily News: Google Maps App Updates, Amazon’s Ad Revenue Growth, SMB Ad Budgets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Consumers Can Now ‘Follow’ Their Favorite Businesses within Google Maps App (October 26, 2018) LSA Insider: “Yesterday, Google Maps released two updates to its app that will help consumers stay upd… LSA Insider

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Daily News: Voice for Shopping, Twitter Video Revenue, Protections for Online Content Eroding

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Top 7 Uses of Voice Assistants for Shopping (April 25, 2018) LSA Insider: “Voice assistants have become increasingly popular for consumers seeking to complete a variety of tasks throughout their… LSA Insider

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Daily News: Effective Local Reviews Strategy, Google’s Local Algorithm, Facebook Ad Revenue

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Elements of an Effective Local Reviews Strategy (April 13, 2018) LSA Insider: “Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, con… LSA Insider

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Digital Revenue For Radio Hits $700 Million in 2017 – Radio Ink

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Street Fight Daily: Local Mobile Ads to Soar in 2018, Amazon Posts Record Profits & Ad Revenue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads to Soar in 2018, Especially in Local… Amazon Posts Largest Profit in Its History As Ad Biz Grows… Factual Expands Location-Based Ad Tools…… Street Fight

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Daily News: Location-Based Marketing, Digital Video Ad Revenue, Google’s New Search Console

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. As Location-Based Marketing Matures, Has It Gotten Any More Accurate? (January 31, 2018) GeoMarketing: “The role of location signals to power real-time ad targeting, social media analytics, and Connect… LSA Insider

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Local digital news publishers are ignoring display revenue – Digiday

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Will ‘Moonlighting’ Startup Help Newspapers Regain Classified Revenue?

Three major local newspaper groups — McClatchy, Gannett and tronc — are partnering with Moonlighting to build a new, mobile-first base for their job classifieds, which were a big revenue source in the print era but have been devastated by new-generation digital sites…. Street Fight

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