Posts Tagged Results

Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overni… LSA […]

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Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation

A new report from ad firm Adthena, based on data from January 2017 to May 2018, shows evidence that paid search is a valuable beacon of light in the darkness that is consumer “banner blindness, ad fatigue, and near saturation of consumers’ digital ad experiences.”… Street Fight

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How Multi-Location Brands Can Optimize Websites for Voice Search Results

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a time……. […]

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Daily News: Google Expands Trend Data, Holiday Shopping Results, 25M Business Pages on Instagram

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Expands Consumer Trend Data Beyond Search & Why It Matters (November 30, 2017) LSA Insider: “This week Google announced it is expanding the scope of insights found on Google Trends beyond se… LSA […]

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Sponsored Content: Optimizing Map Listings to Drive Search Results

In this article, we will take a close look at the role that maps and map listings, such as Google Maps, Apple Maps, and Bing Maps, are playing in the local search ecosystem. We will delve into how the data from those services is driving desktop, mobile, and voice search…. Street Fight

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Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers…. Street Fight

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New AIs Offer Surprisingly Traditional Results for Local

At least for now, Alexa and Google are thinking of AI-powered local search in the traditional sense of providing the user with a range of relevant options — even when organic search is trending toward the single best answer…. Street Fight

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How Customers Will Soon Message You Right From Google Search Results

If you’re a business owner looking for a better way to keep your customers close, Google might have just the tool for you. The tech giant is rolling out a new direct-to-business messaging feature on its search engine this holiday season: Google My Business will now make it possible for consumers to message businesses in […]

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Yelp (YELP) Jeremy Stoppelman on Q1 2016 Results – Earnings Call Transcript – Seeking Alpha

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Daily News: “Fat Finger” Survey Results, Mobile’s Impact on Purchase Journey, 71% SMBs are DIY Marketers

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. Fat Finger Survey Reminds Us CTR Worthless As Mobile Display Metric (February 5, 2016) LSA Insider: “According to new consumer survey data from Retale, 60% of clicks on mobile display ads are unintended.” Super Bowl Ad… LSA Insider

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