Posts Tagged Research

LBMA Podcast: New LBMA Research, Foursquare & Tinder, Verve & Receptiv

On this week’s edition of the Location-Based Marketing Association podcast: iQiyi, Location Sciences, Foursquare + Tinder, Google Expeditions, Verve buys Receptiv, Kohl’s + Amazon returns, London goes iZettle, and new research from The LBMA…. Street Fight

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Research Highlights Shifting Social Media Dynamics for Brands

Rachael Samuels, social media manager at Sprout Social, hopes that brand marketers who look at the research come away with a greater understanding that social cannot be approached with a one-size-fits-all mentality, and what works for one industry, or even one brand, may not work for another…. Street Fight

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Study: 79% Research Online Before Making a Large Purchase In-Store

Online channels have transformed the way consumers discover and research products, easing the process and subsequently allowing them to make more informed purchasing decisions. Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands. A recent survey of 500 consumers from Netser… LSA […]

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Study: Millennials Will Research In-Store, Buy Online 75% of the Time

There’s a symbiotic relationship between online and offline. In the age of mobile, marketers have become clear on how digital media influence offline behaviors. On the flip side, and equally important, they are beginning to understand how offline behaviors impact online purchases. Euclid recently released a report exploring the relations… LSA Insider

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Daily News: Research In-Store & Buy Online, LSA Podcast with Netsertive CEO, IoT & SMB Local Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Millennials Will Research In-Store, Buy Online 75% of the Time (October 9, 2017) LSA Insider: “In today’s marketplace, the distinctions between online and offline are becoming less significant… LSA Insider

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LocalOnliner Backgrounder on The B2SMB Summit: Interviews and Research on 15 Industry Leaders

What trends are really going to cause shifts in the next wave of the $ 500 Billion business to small business marketplace?  It is a critical question that Dave Walker and I have  pondered as we built  our unique event, The B2SMB Summit, which is now just two weeks away, Oct. 3-4, in Chicago. Many […]

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Preparing For The B2SMB Summit: Interviews and Research on 12 Industry Leaders

What trends are really going to cause shifts in the next wave of the $ 500 Billion business to small business marketplace?  It is a critical question that Dave Walker and I have  pondered as we built  our unique event, The B2SMB Summit, which is now just two weeks away, Oct. 3-4, in Chicago. Many […]

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Buying spree brings more local TV stations to fewer big companies – Pew Research Center

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BIA/Kelsey partners with comScore on local TV data integration … – Research Magazine

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Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research

Uniting your client’s instincts with actionable data from social media, keyword research, content analysis, and analytics creates a hyperlocal strategy to reach their most interested clients. There are four key strategies for marketing companies that want to take their clients beyond mere traffic increases to high ROI and conversion rates…. Street Fight

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