Posts Tagged Research

Study: Millennials Will Research In-Store, Buy Online 75% of the Time

There’s a symbiotic relationship between online and offline. In the age of mobile, marketers have become clear on how digital media influence offline behaviors. On the flip side, and equally important, they are beginning to understand how offline behaviors impact online purchases. Euclid recently released a report exploring the relations… LSA Insider

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Daily News: Research In-Store & Buy Online, LSA Podcast with Netsertive CEO, IoT & SMB Local Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Millennials Will Research In-Store, Buy Online 75% of the Time (October 9, 2017) LSA Insider: “In today’s marketplace, the distinctions between online and offline are becoming less significant… LSA Insider

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LocalOnliner Backgrounder on The B2SMB Summit: Interviews and Research on 15 Industry Leaders

What trends are really going to cause shifts in the next wave of the $ 500 Billion business to small business marketplace?  It is a critical question that Dave Walker and I have  pondered as we built  our unique event, The B2SMB Summit, which is now just two weeks away, Oct. 3-4, in Chicago. Many […]

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Preparing For The B2SMB Summit: Interviews and Research on 12 Industry Leaders

What trends are really going to cause shifts in the next wave of the $ 500 Billion business to small business marketplace?  It is a critical question that Dave Walker and I have  pondered as we built  our unique event, The B2SMB Summit, which is now just two weeks away, Oct. 3-4, in Chicago. Many […]

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Buying spree brings more local TV stations to fewer big companies – Pew Research Center

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BIA/Kelsey partners with comScore on local TV data integration … – Research Magazine

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Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research

Uniting your client’s instincts with actionable data from social media, keyword research, content analysis, and analytics creates a hyperlocal strategy to reach their most interested clients. There are four key strategies for marketing companies that want to take their clients beyond mere traffic increases to high ROI and conversion rates…. Street Fight

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BIA/Kelsey and comScore in Local TV Metrics Deal – Daily Research News Online

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Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers

A division of The Walt Disney Company has been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos spoke to us about how consumer personality can be understood and how the information can be used to tailor ads more precisely…. Street Fight

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Research Roundup: Comparing Franchisees and Independent Professionals

Comparing some surveys focused at opposite ends of the local small business spectrum — franchise operators and self-employed professionals — it feels like, though the industry is selling these groups the same marketing and commerce technology and services, the two segments are more different than similar…. Street Fight

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