Posts Tagged Report

Report: 34% of Marketers Purchase Location Data, Only 20% ‘Very Confident’ of Accuracy

Location data uses have expanded far beyond marketing, but the primary use remains audience targeting and consumer intelligence. Without massive audiences and in-house technical capabilities, many marketers are left to buy location data. However, many wonder exactly how accurate location data, and all purchased data, actually is. A recent report fr… LSA Insider

Read more

Raise Report: SessionM, Perch, Pointy Secure New Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Mention Me, Standard Cognition, Cogito, and Dialpad…. Street Fight

Read more

Radio: The ‘Surprise’ Choice Of SMBs – Radio & Television Business Report

Read more

Traditional Media Buys: No Longer A Solo Task – Radio & Television Business Report

Read more

Raise Report: Influential, Stensul, Urban Airship Secure Fresh Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Tiller, Talentry, NYIAX, and Ritual…. Street Fight

Read more

Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation

A new report from ad firm Adthena, based on data from January 2017 to May 2018, shows evidence that paid search is a valuable beacon of light in the darkness that is consumer “banner blindness, ad fatigue, and near saturation of consumers’ digital ad experiences.”… Street Fight

Read more

Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search

Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points…. Street Fight

Read more

Report: 71% of Retailers Now Leverage Location Data for Advertising

Nearly eight in 10 retailers now partner with third-party data providers to collect geolocation data, and 71% are leveraging location data for advertising purposes, according to a new report sponsored by Blis…. Street Fight

Read more

Raise Report: Alpha, Neighborhood Goods, ConDati Secure New Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Riminder, Sentry, Platform.sh, and OnTruck…. Street Fight

Read more

Daily News: Internet Trends Report, Marketers & Location Data, GMB Removes Anonymous Reviews

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. E-commerce highlights from Mary Meeker’s Internet Trends report (May 31, 2018) Marketing Land: “A large chunk of the nearly 300-page report is devoted to e-commerce, offering insight into a variety o… LSA Insider

Read more
Page 1 of 1412345...10...Last »