Posts Tagged Really

The Local OS for SMBs (and What SMBs Really Want)

We probably started talking about The Local Operating System a few years ago. Groupon had started painting a fresh vision of “closing the loop” for SMBs, combining its promotions, transactions, point of sales info and location info. Since then, the quest for a Local Operating System has intensified for SMBs. In particular, cloud services have […]

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What Hubbard – And Other Radio Groups – Are Really Up Against – Radio Ink

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What Do Local Advertisers Really Want? – TV News Check

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Tim Engstrom: Marketing numbers that really matter – Fergus Falls Daily Journal

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What Local Consumers Really Want From a Loyalty Program

To dig into what consumers expect in the loyalty programs they use most frequency today, we checked in with executives at a few of the most well-known loyalty platforms. Here’s what they said consumers are looking for in loyalty programs right now. … Street Fight

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When Advertisers Want Leads, Do They Really Want Calls? – PerformanceIN

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Is SMB Churn Really an Issue of Expectations Setting by Sales Reps?

There have been many dozens of small businesses (SMBs) surveys over the past few years that in one way or another assess satisfaction with local sales channels and marketing performance. While there are nuances and differences among these surveys, it’s amazing how consistent the SMB responses tend to be. When expressing dissatisfaction SMBs t… LSA […]

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What Designing an ‘OS for Restaurants’ Really Requires

When you look at the restaurant tech stack, there are clearly solutions, software, applications that should play nicely with each other, but the larger players have purposefully walled off their gardens. The next multi-billion-dollar company in this space will identify the mission-critical pieces of technology in the stack, and own them.

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#PuppyMonkeyBaby: Does Creepy/Funny/Sad Super Bowl Advertising Really Work?

Sunday’s relatively boring Super Bowl was apparently the third most watched TV show of all time. With about 112 million viewers, on average, it came in only behind last year’s Super Bowl and the one before that. Advertisers reportedly paid $ 5 million for a 30-second spot. I didn’t see all the ads during the […]

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Millennials… They’re What’s Really ‘Next’

The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and business…… BIA/Kelsey – Local Media Watch

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