Posts Tagged Reach

TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers

A new partnership between TripAdvisor and MomentFeed is making it possible for the customer experience management platform’s restaurant clients to manage TripAdvisor’s sponsored advertising product via the MomentFeed platform…. Street Fight

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Flytedesk Empowers Advertisers to Reach Coveted Audience: College Students

Millennials, college kids, 18–24’s—whatever advertisers may choose to call them, they are the most desirable demographic for companies large and small, according to Alex Kronman, founder and CEO of flytedesk, which aims to connect advertisers of all sizes with that coveted audience…. Street Fight

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InfusionSoft CEO: 175,000 Users, ‘Still Friggin’ Hard to Reach SMBs’

InfusionSoft is a little off the local radar, relying on direct marketing channels rather than a sales force to sell its platform of CRM-oriented services to SMBs. But it ranks as an industry leader with 175,000 users and 500 employees. CEO and founder Clate Mask, in a keynote at The B2SMBi Leaders Forum in San […]

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Google, YouTube To Reach $19B In Local Search Advertising – MediaPost Communications

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Daily News: SMBs In-House Digital Marketing, Google’s ‘Reach Planner’, Authentic Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing (April 10, 2018) LSA Insider: “The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues….. […]

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Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands

Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the change prioritizes posts “that spark conversations and inspire meaningful interactions between people.” In a recent webinar, SOCi CRO Warren Kay ex… LSA Insider

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Daily News: The Death of Facebook Organic Reach, Mobile Location Data, E-Commerce Myths

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands (February 16, 2018) LSA Insider: “In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now l… LSA […]

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Mobile Advertising: 3 Tips to Directly Reach Customers

Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Amer… ReachLocal Blog

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Daily News: Helping SMBs Reach New Markets, Acquisio & RBC Partner, The Rise of “SMB OS”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Ways to Break the Barriers of Hyperlocal & Reach New Markets (July 25, 2017) LSA Insider: “Here are five ways you can help businesses expand their markets and reach more potential customers.” A… […]

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5 Ways to Break the Barriers of Hyperlocal & Reach New Markets

Hyperlocal—it’s become a buzzword in today’s marketing, and it’s easy to see why. The number of “near me” searches grew more than 130% from 2014 to 2015 (and still climbing), indicating that consumers are more interested in finding the goods and services they need as close to their location as possible. Search is adjusting to…… […]

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