Posts Tagged Reach

Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands

Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the change prioritizes posts “that spark conversations and inspire meaningful interactions between people.” In a recent webinar, SOCi CRO Warren Kay ex… LSA Insider

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Daily News: The Death of Facebook Organic Reach, Mobile Location Data, E-Commerce Myths

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands (February 16, 2018) LSA Insider: “In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now l… LSA […]

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Mobile Advertising: 3 Tips to Directly Reach Customers

Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Amer… ReachLocal Blog

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Daily News: Helping SMBs Reach New Markets, Acquisio & RBC Partner, The Rise of “SMB OS”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Ways to Break the Barriers of Hyperlocal & Reach New Markets (July 25, 2017) LSA Insider: “Here are five ways you can help businesses expand their markets and reach more potential customers.” A… […]

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5 Ways to Break the Barriers of Hyperlocal & Reach New Markets

Hyperlocal—it’s become a buzzword in today’s marketing, and it’s easy to see why. The number of “near me” searches grew more than 130% from 2014 to 2015 (and still climbing), indicating that consumers are more interested in finding the goods and services they need as close to their location as possible. Search is adjusting to…… […]

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Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences…. Street Fight

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Foursquare Extends Industry Reach With New Reddit Partnership

Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post…. Street Fight

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‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture

TV and other legacy platforms are evolving to become more precise. These forces reflect brands’ desire to reach the people they’ve identified as most amenable to their products, and they reflect the desire to do so with messaging that is deeply relevant to consumers’ lifestyles and interests…. Street Fight

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BIA/Kelsey Estimates Local Ad Spending In California To Reach $18.5B In 2017 – MediaPost Communications

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Daily News: uberall & Yelp Partnership, Best Way to Reach Customers, Europe’s Startup Scene

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. uberall & Yelp Partner to Clean Up Listings in Europe & U.S. (April 24, 2017) LSA Insider: “The Yelp partnership will help uberall enter the U.S. market in a meaningful way.” When Breaking Go… […]

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